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RIM Skipping CTIA Wireless 2011? Focusing on BlackBerry World?

BB CTIA booth

It was just last week when I asked if RIM will be making any new device announcements at CTIA 2011 this week. I was talking the idea over with a colleague and he pointed out to me that RIM is not a listed exhibitor at CTIA Wireless 2011 this week. As far as I remember RIM has been showing up at CTIA Wireless since around 2007 so this is an interesting departure. They even used to make device announcements at CTIA instead of WES since WES was more focused on business solutions.

That looks like it all may change this year now that WES has been rebranded as BlackBerry World. I was hoping to at least hear about a launch date for the BlackBerry PlayBook at CTIA but it does not look like that will happen. It also looks like the new rumored device announcements will be waiting until BlackBerry World in the beginning of May. Not a surprise but I thought some of those devices might have a chance of coming earlier… Still it means that BlackBerry World will be bigger than we expected on the consumer side.

What do you think?

PS: It seems like RIM might still have some involvement with CTIA this year since Tyler Lessard, VP of Global Alliances and Developer Relations for RIM, will actually be a panelist at one of the sessions.

Photo Credit: from CTIA 2009

13 total comments on this postSubmit your comment!
  1. I am shocked that RIM won’t be present. They need to keep getting the PlayBook out there in front of people if they expect it to do well against all the competition.

  2. They’ll be at CeBIT i think this week. Not sure if they’ve ever broken news there.

  3. I hope they go, and I hope to hear something good from RIM.

  4. We need new devices released soon! I hope the Torch 2 is released soon… what do you think?


  5. Interesting strategy… i know some of us wouldn’t appreciate it, but i love the idea… RIM is taking more perspective on what they want.. It seems like an Apple move to me, but i like the initiative.

  6. maybe they feel like there has been enough PB showings…

  7. Someone is going to leak us a confirmed that! (*please?*)

  8. Maybe after the “we also run Android apps” slip they are trying to be more cautious about what they say and to whom.

  9. I wonder if RIM is cutting on marketing budget or just trying to increase the number of attendees to their own shows by not participating at CTIA

  10. I’m not sure how skipping one of the wireless industry’s biggest trade shows can instill much confidence in RIM from the wireless partners?

  11. can’t imagine they’ll be totally absent from CTIA, this is their last chance to announce the release date of the playbook within the promised Q1 release…afterall, BlackBerry World is in May.

  12. I was looking forward to hearing from RIM at CTIA, but maybe it they are waiting for BBWorld we’ll get a bigger show.

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