I have to commend RIM on some fast turn around for their Analytics Service Beta. Usually RIM announces services, SDKs, and APIs about a 12 to 18 months before they actually release them. With the Analytics Service they announced it in late September 2010 and now in the end of February we have a public beta available. There are some catches though. The new Analytics Service SDK is only available for Java BlackBerry Smartphone apps so that keeps PlayBook and WebWorks developers out in the cold for now.
Other than that the Analytics Service Beta remains free and is still powered by WebTrends. It includes an SDK, developer documentation, and a web reporting interface.
Here is a high level view of the information it provides developers:
- Overview metrics showing active users, new users, frequency of use, engagement in duration and depth of use, number of screens viewed, and conversions
- Detail in usage of screens, content, media, features, products, in-app search, and in-app ads
- User information including country and language, device characteristics, carrier, connection type and errors
- Put over a decade of digital analytics experience on your side by using an analytics tool powered by Webtrends
- With the addition of just a few lines of code to your app, automatically enable basic measurements such as screen views, sessions, unique users, technical platform data and country location data
- Immediately start viewing reports with a zero learning curve, web-based reporting interface
- Choose from provided convenience methods to measure specialized metrics appropriate for your app like app ad performance, most popular search terms, media consumption and custom conversion events
- Export reports by file download or REST API
- Import data into Microsoft® Excel® spreadsheets for additional analysis and display options
You can learn more about the Analytics Service Beta over at this link on RIM’s website. Alternatively Distimo already offers a service like this for free which is already out of beta.
Full announcement below: