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RIM Stereotyping BlackBerry Users on Their Website…

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If you have always wondered what RIM thought the target market was for their different designs and models then RIM just answered the question. They have updated their BlackBerry homepage ( showing off different types of users and what model BlackBerry fits them. I personally think its a load of BS but it is funny… Here is a rundown of their matchups:

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  • The Lovebirds – Get a BlackBerry Curve
  • The Host – Has a BlackBerry Bold
  • The Shy Girl – Is sporting a BlackBerry Pearl for some reason
  • The Musician – Is rocking a BlackBerry Style
  • The Power Couple – Is loading BlackBerry Torch’s

Let us know how you fit in to RIM’s mold… 🙂 I simply want that apartment!

21 total comments on this postSubmit your comment!
  1. So who gets the playbook? The playa or the the coach?

  2. hah lol

    Shy girl maybe wants a more discrete Blackberry, so the smallest form factor would fit the bill.

  3. It’s nice to know we must all be young, beautiful and apparently rich.

  4. This maybe from a survey….business people tend to lean towards the bold and single people/new to the blackberry experience either get the curve or the pearl.
    Style? well, you have to be with Sprint…:-D


  5. These pictures represent what RIM’s advertising agency thinks are blackberry users. Obviously they are trying to create an image that is ‘exciting’ and makes a statement

  6. In canada u basicaly have to be rich to be able to afford a data plan for your berry

    • Really? RIM is a Canadian corporation, you’d think they’d look out for their closest consumer. Is that the case for all smart phones? Data plans are just that expensive in Canada…

      • Ya, we get nailed in Canada due to less competition but its not bad if you know what you use and what fits you. I have 500MB data, unlimited texting, 250 daytime mins, unlimited evenings and weekends, voice mail, callerID, MY5 Canada for $65/month.

      • The data plans have nothing to do with RIM. It’s the service providers and as mention in the comment below mine due to less competition in Canada…Rogers Wireless for the example doesn’t care to jack prices. Rogers claimed that due to high traffic on they’re networks price increases were in place to maintain!

    • lol, I wouldn’t say rich, but yeah data plans up here are priced as if it’s the next new thing or the latest thing for that matter!

  7. lol, is this a good thing or a bad thing? Might influence my decisions…yeah, I say load of BS

    • It’s a good thing Daniel if you want excellent coverage and service with Rogers. It’s a bad thing for your wallet. If you want the whole she-bang Telus has improved if your decisions have been influenced. Agreed, it’s all rubbish!

  8. Well come on. If we go back to last weeks article about the usage of smartphones by “street walkers”, do you really want to see a woman dressed like a hooker on a commercial or in a photo? lol

  9. I don’t know if I fit any of those molds. I am a Bold man, and until RIM puts out something that I like more, that’s how its going to stay.

  10. The Host? What does that even mean? The other labels seem almost reasonable but host? Ya, I’m a host. I host things. That’s just weird. 🙂

    This whole concept is weird. Why try to segment the market like this?

    Who gets the PlayBook? The DJ!….seems about right?….No?

  11. The Gangsta – Styling the BlackBerry Storm2… lol

  12. RIM seems to be all about using real people and their experiences with the type of BlackBerry they hold so I doubt there was any intention to stereotype the BlackBerry market.

  13. That’s quite true…..

  14. so typical when trying to relate the product to certain people.

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