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RIM Fishing Out BlackBerry PlayBook Pricing Options

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Every month or so RIM runs a market research survey with users that are signed up to participate. One of our readers, Nik, pointed out that the latest one is all about the pricing and features of the BlackBerry PlayBook. From the questions it seems like even RIM is unsure of how to “Competitively” price their first tablet is is leaning on users to get an ideal price point. Check out the questions and let me know what you think! I think RIM should go with the $199 price point. :)

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15 total comments on this postSubmit your comment!
  1. $375 for wifi only option says I.

  2. How can I sign up to get surveys from RIM? I like that they are fishing and want to hear from consumers. 199 for the PlayBook would be a dream, but just that. Between 400 and 500 would be perfect.

  3. 250 entry level

  4. Interesting.

    I think that $499 is likely, but think that $399 is a big enough difference from what is expected to make some waves…

  5. I say $300 for wifi only 16GB version. I wonder if this survey will seriously impact RIM’s pricing strategy. I also wonder if the results might be skewed due to the fact that the majority of those polled (I’m guessing) are tech savvy early adopters who are willing to pay a little more to get the latest and greatest.

    I hope the results show that they should lower prices. I think a decent strategy for this, their first crack at the direct-to-consumer market, might be to price the PlayBook low and flood the market with it. They might lose a little to start off, but since it is such a solid product, sales will inevitably increase to the point where economies of scale produce great profits. Good idea right RIM? Right?

    Also, on an unrelated note, I’m a starving student with kids.

  6. The following should be the prices:

    $399 for 16 GB Playbook, $449 for 32 GB, $499 for 64 GB.
    +$100 if accessories are included.

  7. I’d like to see it priced just a bit lower than the iPad and other tablets. Unfortunately, it probably would not matter to some if it is cheaper and has better specs than the iPad. That’s just how those Apple sheep are.
    http://www.youtube.com/watch?v=FL7yD-0pqZg

  8. The Playbook is going to be $199? Sweet deal RIM! lol

  9. if the playbook was $500, i would buy it caz some smartphones are that price!

  10. They need to conduct the market research in the UK too. Just get someone in the UK to go round households and push a survey through their letterbox. It would be interesting to see the price we would pay. I would say £250 for 16GB, £300 for the 32GB, and £350 for the 64GB (bearing in mind that £250 equates to around $450).

  11. hopefully people fill this out honestly and RIM takes their opinions in to consideration.

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