The BlackBerry PlayBook is going to be RIM’s first direct retail effort which means we are going to see a new side of RIM in the next few months. Unlike current BlackBerry smartphones that are sold through carriers the PlayBook will also be available through retail channels like Best Buy, Office Depot, and other stores. This make me wonder how effectively RIM will pull off a direct retail strategy.
For once RIM’s customers will no longer be carriers or corporations. RIM will be selling directly to customers and their strategy for doing so will probably either make or break the device launch. An effective launch through hundreds of channels is a difficult task for a company that has never done such a thing before.
What do you think RIM’s retail strategy will be like? Will they finally offer direct customer support?