We all love our BlackBerry. But how much do you love yours? Enough to give it more time, money and affection than other people? I came across an article on the Canoe website about a recent study done at the W.P. Carey School of Business at Arizona State University where they evaluated the phenomenon of ‘material possession love.’ They studied car, bicycle, gun and computer enthusiasts and found that “some consumers become emotionally attached to possessions as real substitutes in what resembles human relationships.” Sounds pretty crazy but is it really that hard to believe? How many times have you seen someone cradling their berry in their hands, fixated on the screen, gently (or furiously) typing on the keyboard with complete disregard to nearby family and friends? What about someone who has a case for every day of the week AND every holiday in the year? Do you know someone that would likely pluck their BlackBerry from an icy river before rescuing a loved one? Some might call that an obsession. Others might call it true love.
So what about you? Do you have a pet name for your beloved berry? Do you spend most of your paycheque on cases, chargers, apps, themes and games for your one true love?
So why don’t you marry it?