The IDC released their latest Mobile Phone Tracker numbers this week and while it looks like RIM is growing their competition is really starting to catch up quick. For the whole of 2010 the IDC still has RIM in 2nd place after Nokia and almost neck in neck with Apple but RIM’s market share shrunk from almost 20% in 2009 to 16.1% in 2010 while Apple went from 14.5 to 15.7%.
On the other hand when you look at the IDC report for Q4 2010 we have RIM dropping to third place in the top smartphone vendors chart. The chart has RIM with 14.5% market share in Q4 with 14.6 million units sold though they are still seeing consistent growth. IDC claims this is coming from international markets.
Personally I think RIM is seeing the numbers and while they are growing they are falling behind in market share as the smartphone market grows. I think they are hoping that the new line of BlackBerrys coming in 2011 will reverse this trend. I am curious to see how RIM executes on it since 2011 could be either a defining or a declining year for RIM. The PlayBook ramp up to launch has them off to a good start and they really need to get these rumored smartphone updates out SOON!