RIM Launches New Device Trade-up Program in the US

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As far as I remember RIM has had a device trade-up program in place for years but they just let us know that it has been rehashed in the US. Existing BlackBerry customers who purchase a new BlackBerry smartphone can get up to $120 back for trading in a eligible existing BlackBerry. These trade up programs are usually a raw deal compared to the money you could get if you simply sold the phone on eBay or Craigslist but it is simpler. Personally I still recommend Craigslist instead of a trade up program…

The new trade up program is available at www.blackberrytradeup.com and is operated by The Wireless Source. I wonder what RIM’s incentive is on promoting this but who knows. The Wireless Source offers “repair quality and unscreened stock phones as is” to retailers so they may be sending RIM a kickback. Still it is better than the original T-Mobile deal they are still running which only gives you up to $75 for your old phone.

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