Well RIM just got another bump for their DataSmart tech from Verizon. The BoyGenius spotted a memo on Verizon’s website (PDF Link) detailing two new practices that Verizon has put into place. The first one says that if you use an “extraordinary” amount of data and fall “within the top 5% of Verizon data users” they will throttle your speed for that billing cycle AND the next billing cycle. Check out the full wording below:
Verizon Wireless strives to provide customers the best experience when using our network, a shared resource among tens of millions of customers. To help achieve this, if you use an extraordinary amount of data and fall within the top 5% of Verizon Wireless data users we may reduce your data throughput speeds periodically for the remainder of your then current and immediately following billing cycle to ensure high quality network performance for other users at locations and times of peak demand. Our proactive management of the Verizon Wireless network is designed to ensure that the remaining 95% of data customers aren’t negatively affected by the inordinate data consumption of just a few users.
Verizon also details a compression and optimization tech they are starting to use that will make everybody use less data. It could be Verizon is doing this to prepare for the iPhone killing their network this month but who knows. Here is how they describe it:
We are implementing optimization and transcoding technologies in our network to transmit data files in a more efficient manner to allow available network capacity to benefit the greatest number of users. These techniques include caching less data, using less capacity, and sizing the video more appropriately for the device. The optimization process is agnostic to the content itself and to the website that provides it. While we invest much effort to avoid changing text, image, and video files in the compression process and while any change to the file is likely to be indiscernible, the optimization process may minimally impact the appearance of the file as displayed on your device. For a further, more detailed explanation of these techniques, please visit www.verizonwireless.com/vzwoptimization.
So far that link is down but luckily BlackBerry users don’t really have to worry about both of these changes. I have yet to hear of a BlackBerry in the top 5% data gobbling tier and it already optimizes content on delivery hence the DataSmart tech.
Thanks to Tom and JD for sending this one in!