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Verizon Will Start Throttling Heavy Users – Details Data Optimization

DataSmart1

Well RIM just got another bump for their DataSmart tech from Verizon. The BoyGenius spotted a memo on Verizon’s website (PDF Link) detailing two new practices that Verizon has put into place. The first one says that if you use an “extraordinary” amount of data and fall “within the top 5% of Verizon data users” they will throttle your speed for that billing cycle AND the next billing cycle. Check out the full wording below:

Verizon Wireless strives to provide customers the best experience when using our network, a shared resource among tens of millions of customers. To help achieve this, if you use an extraordinary amount of data and fall within the top 5% of Verizon Wireless data users we may reduce your data throughput speeds periodically for the remainder of your then current and immediately following billing cycle to ensure high quality network performance for other users at locations and times of peak demand. Our proactive management of the Verizon Wireless network is designed to ensure that the remaining 95% of data customers aren’t negatively affected by the inordinate data consumption of just a few users.

Verizon also details a compression and optimization tech they are starting to use that will make everybody use less data. It could be Verizon is doing this to prepare for the iPhone killing their network this month but who knows. Here is how they describe it:

We are implementing optimization and transcoding technologies in our network to transmit data files in a more efficient manner to allow available network capacity to benefit the greatest number of users. These techniques include caching less data, using less capacity, and sizing the video more appropriately for the device. The optimization process is agnostic to the content itself and to the website that provides it. While we invest much effort to avoid changing text, image, and video files in the compression process and while any change to the file is likely to be indiscernible, the optimization process may minimally impact the appearance of the file as displayed on your device. For a further, more detailed explanation of these techniques, please visit www.verizonwireless.com/vzwoptimization.

So far that link is down but luckily BlackBerry users don’t really have to worry about both of these changes. I have yet to hear of a BlackBerry in the top 5% data gobbling tier and it already optimizes content on delivery hence the DataSmart tech.

Thanks to Tom and JD for sending this one in!

20 total comments on this postSubmit your comment!
  1. Looks like all telecoms are keying into this now… Same story in Canada right now. The big telecoms allowed customers the means to have unlimited data, and were surprised with how MUCH data each customer downloaded (streaming, torrents, etc). so they want people to pay more. Canada was close to UBB (usage based billing) but it looks like our government is overturning that decision by our regulating agency.

  2. I’m not surprised.. iphone users will be getting pissed i see..

    • They likely won’t be getting pissed. 5GB is the soft cap and even as much as I use my phone I am almost always under 2GB. Video will be pared down to device specific resolutions. YouTube already does this so it isn’t much of a change.

      At least an iPhone user on VZW (I’ll never buy one) won’t be saddled with a 2GB hard cap and a phone that doesn’t make calls in more places than it does.

  3. Wait a second here. Blackberry users should consider themselves lucky for the fact that RIM strips the Internet down to the bone and presents a page that in no way works as intended?

    I used Blackberry devices for 3 years before I went Android and while the Internet experience wasn’t THE reason that I left it was very high on my list. I didn’t even have the option of a full Internet experience when I was on my WiFi connection because my Blackberry wasn’t physically capable of delivering anything but text and chopped down images.

    RIM doesn’t strip the Internet for your benefit or the carriers, it is self serving. The devices are way under powered processor and memory wise and stripping the Internet to it’s shorts helps them. Luckily.

    • Randy, why do you even care to post here? You say you use Android and you have the Palm logo for your avatar. I guess you haven’t used the new Webkit browser on a BlackBerry. It renders webpages almost exactly like the full web.

      • What? Because I offloaded by Blackberry I have to remove the feeds that I read from Google Reader? Or is it that you just don’t want me to comment on something that I think is comical? I didn’t see a requirement that I had to be a current Blackberry owner to comment so I did.

        I have not tried the new Blackberry browser, but for me it wouldn’t be enough to sway me back.

        Nice catch on the Palm logo. I can’t wait to ditch my iPad for a Palm tablet. Thanks for noticing.

    • With the new WebKit browser the internet is just the same as any other platform. Only things RIM does is strip out unused HTML CSS and optimize JS and images. Looks the same at the end.

      • Is the new browser downloadable or is it only available in OS 5 or OS 6? When I left my Blackberry ran OS 4 and every person that I know that is still on a Blackberry has the old browser.

        • It’s available on OS 6 exclusively. So before you bash on RIM on a BlackBerry website get your facts straight or expect to be corrected. There is no comparison to a BlackBerry running 4.0 to one running 6.0.

          • I see. OS 6 exclusively. So, in other words, the overwhelming majority of Blackberry owners have never even seen the WebKit browser.

            If you look here: http://goo.gl/cHvs0 the Blackberry browser usage share is at 34% while the WebKit version is at 5%.

            In defense of the 80% od Blackberry users (my wife was one until Dec. When her company gave her an iPhone) stuck on the old browser for who knows how long I stand by my original statement.

            • It still doesn’t explain why you feel it necessary to come and bash RIM on a BlackBerry website. Somebody with a G1 can’t run the latest build of Android. I don’t hear you bashing them. If someone wants a BlackBerry with the webkit browser they can buy a new one. It’s called progress.

              • I posted that comment because that is what an open comment system is about, back and forth. Give and take. Open discussion. I’m not sure why it matters to you so much.

                There are quite a lot of G1 owners running Android 2.2 which is what I am currently on. They do have to root to get it but it runs quite well. And you’ve never seen me go off about Android fragmentation here because they’ve never written about it here.

                The HP/Palm tablet running webOS has the potential to be the best of the bunch. I love webOS, I just hate the Pre Plus.

            • By the way I’m glad you are buying the Palm tablet. At least they will sell one.

  4. I suppose being slowed is better then being cut off. All the carriers are moving to usage based pricing, the philosophy being its high time the data hogs pay for their use and we who sip very little data get a break (or at least not a hike to cover the hogs). I’ve watched my bills over the 6+ years I’ve had a BlackBerry and never have I exceeded 500MB in a month yet I’ve been paying the same as someone uses 5GB or more.

  5. That sucks for Verizon users. I’m glad I have Sprint and they haven’t done anything like that yet. Hopefully they won’t but only time will tell.

  6. I know some people on VZW that use 1-2gb a day….. wonder what their thoughts are!

  7. hmmm……..

  8. Hmmm what DaSAint?

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