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In-App Payments Could be HUGE for RIM and Developers

AdditionalContent Screen shot 2011-02-02 at 7.53.55 PM

RIM just rolled out in-app payments today along with App World 2.1. I have yet to see exactly how the process works though RIM has provided a few screenshots. Hopefully they will get a video up of the process in action soon! I think these in app transactions for “Digital Goods” or “Virtual Goods” offers a whole new opportunity for developers. This billing method has been a huge hit for Apple iOS developers allowing them to monetize in different ways. The last report I read had almost 50% of iTunes transactions happening using in-app payments which is impressive.

Think of it this way. In-app payments will allow scenarios like these:

  • You are listening to a song in Slacker or Pandora and want to buy it. Just click the buy through App World button, log in, and its paid for.
  • You download BerryReader’s trial and after the trial expires the app can now offer you the option to upgrade to the full version just by logging in.
  • Developers like FixmoTools can offer incremental features in their apps that instead of paying $10 for the app you can pay $0.99 per module/utility you want to use.

The possibilities are endless. I am really interested in games since I think it will finally offer developers incentives to create more levels for games that you can unlock. Say you are playing Addictive Tower Defense and blow through the available levels the developer can offer up more levels at a cost.

I have been trying to confirm with developers and RIM if the in app purchases will allow the developers to deliver more content to your device. For example, in the game scenario I mentioned before I am curious if developers could automatically deliver content to the app somehow like a new level without the user having to download an upgrade.

What do you think? Will in app purchases make you willing to spend more on apps? If anything I am hoping that in app purchases will replace these dead end trial versions of apps replacing them with a simple in-app unlock purchase.

7 total comments on this postSubmit your comment!
  1. It’s one of those “Finally!” moments for App World. I’ll be watching closely to see if it turns out as being as effective as it could be.

  2. I think this will be huge too! I also have an iPhone and I have a few apps that automatically update with new content (a wallpaper app, for example) so I don’t see why blackberry wouldn’t be able to do the same sort of thing. Most of the games that I have get updates when a new level is added but I have never been charged to purchase. It has always been free. I think if developers charge on the blackberry platform it won’t be as successful as you may think? Not sure though. I’m sure blackberry users will just be happy thatbwith actually have something good to play. I think it would be great if RIM could incorporate this somehow into their theme development software. A lot of people would like to try before they buy.

    Great writeup, as usual. :)

    • Theme trials would be great. Great point. Alot of themes look pretty neat in the screenshots, but actually don’t work that well when downloaded (purchased).

  3. I think this will be huge as long as RIM does it right.

  4. It is a great idea. I don’t know if my wife will like it though. Sounds a little too easy to buy awesome apps!

  5. Now this is a good idea.

  6. “When you make it easier for people to spend money, people shall spend more money.” – a really rich guy

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