Kudos to RIM’s web advertising team for finally finding a way to properly market RIM’s data conservation technology. I just spotted their latest advertisement and it really drives home the DataSmart concept they just branded. What I think would really drive this home is if RIM did a survey of how this translates into savings in your pocket on your wireless bill with tiered data plans. Better yet would be some sort of BillShrink like system that calculated it for you on the fly! For example, on AT&T you could easily get away with the $15/month 200MB plan on a BlackBerry instead of the 2GB $25/month plan.
Have you spotted other RIM ads that you liked recently?