Nielsen: RIM, Apple, and Google Tied for 2010 US Smartphone Share

smartphone-OS-share1

Nielsen just released another one of their juicy smartphone reports this time focused on smartphone share and ethnicity in 2010. This new study shows some troubling numbers for RIM with RIM rapidly declining in US mobile operating system share coming neck to neck with Apple and Google at about 27% each. As you can see above RIM sadly on a downward trend in 2010 while Google’s Android is on an upward trend leaving Apple on a steady baseline around 27%. The numbers are also not as kind to RIM when you look at the recent smartphone acquisitions in the last 6 months shown below:

OS-acquire-last-6-months1

My gut feeling is that RIM is experiencing a slump while they revamp their line with new devices. With the PlayBook launching this quarter along with awesome new devices rumored for Q2/Q3 of this year I can see RIM turning this trend around in no time. RIM needs to be really delicate about how they execute the strategy but they seem to be on the right path. A solid PlayBook launch followed by a solid lineup of new competitive smartphones will be just what RIM needs for a solid 2011.

What do you think?

BTW here are some other interesting numbers Nielsen put out about ethnicity and smartphone usage:

smartphone-race-ethnicity-recent1

smartphone-OS-share-ethnicity1

smartphone-OS-share-ethnicity2

12 total comments on this postSubmit your comment!
  1. Looks like they need to turn things around fast. Maybe having android compatibility on qnx aint so crazy

  2. I don’t find this all that hard to believe. Theres a ton more android phones than Apple and RIM. iPhone is pretty “cool” right now but as the market matures people will be looking for the more powerful and flexible option. I’m positive with the QNX upgrade this will undoubtedly be BlackBerry.

  3. I can hear chants for “qnx”

  4. “With the PlayBook launching this quarter along with awesome new devices rumored for Q2/Q3 of this year I can see RIM turning this trend around in no time.”

    I can’t agree with this. As much as I love Blackberry and refuse to move on from it, I find myself getting bored with the platform.

    I don’t think the Playbook or the current devices that look like they will be coming out this year will help turn the trend around. This will just be another placeholder as people try to wait for QNX. When they start releasing devices with QNX maybe the trend will turn, but I don’t see that happening this year….

    Hell I’ve been more excited about checking out the HTC Inspire 4G than I have with any of the rumored new device that is suppose to come out this year from RIM.

    • Ditto. Why would users get excited about last year’s tech when the competition has fast dual-core chips, high res screens and better prosumer features (except security)?
      By the end of 2011, the gap in the smartphone sector will be huge. What is saving RIM are the keyboard and the corporate backing, but for how long?

      Hopefully, RIM can do better in the tablet area…

  5. Is this a BlackBerry site, or Android site? If you want to get a flashy overpriced, battery eating toy, then get an Android. True, RIMM has been slow to upgrade their devices, but the current line
    up looks pretty promising, even comparing it with the current smart phone lineup. They’re on the right track and with QNX it will add more power and extra multitasking to the still unmatched functionality of the BlackBerry. PS: if they do as well in the tablet arena as the phone arena they will beat the competition.

    • Even if this is a good blog about Blackerrys, it doesn’t mean we need to be blind fanbois ;)
      Flashy? Some.
      Overpriced? I think you need to go out and check out the prices of those devices.
      Battery eating? Fair enough.
      Unmatched functionality? Google announced that full device encryption will be part of Honeycomb.
      Add to that the already available VPN, S/MIME and PGP support and you have a more comprehensive security package for small businesses than what RIM currently offers.

      OS6 helps me get things done, but it’s getting a little confusing with all these different menus/popups and you either get a tiny screen or a large lowres one.
      The Torch2 will be like a mid/low-end smart phone when it gets released. It’s 12 months late and won’t get anybody excited, but Blackberry fans. You can’t even read most websites properly with a resolution like that…

      So, yes, QNX will be good for RIM, but in the meantime, I don’t see the decline stopping any time soon, especially in the US.

      • “Google announced that full device encryption will be part of Honeycomb.
        Add to that the already available VPN, S/MIME and PGP support and you have a more comprehensive security package for small businesses than what RIM currently offers.”

        You know BlackBerry supports everything you mentioned, right? And it’s not really anything new.

        I have been a BlackBerry fan since I got my first Nextel 6510 back in 2004 (maybe 2005?), but I too am growing pretty bored with my old friend. I have a Tour, and honestly none of the upcoming devices look too enticing unless they will be 4G QNX phones. Android has had 4G phones on the market for about 9 months and I haven’t seen any 4G BlackBerry’s yet.

        I’m an IT consultant and I’ve got a number of customers running BPS, BESx, and BES Premium. Nearly all of them are switching to Android/iPhone because today’s smartphone user expects their phone to satisfy both business and personal needs. RIM claims to be waiting on dual-core BlackBerry’s before rolling QNX out to them, but I think it is obvious they are just stalling because they are runing into issues with QNX. They extended the free PlayBook giveaway by more than a month, and I can’t help but feel this is related…

        • “You know BlackBerry supports everything you mentioned, right? And it’s not really anything new.”

          Not on BIS I’m afraid and that’s my big problem with RIM. Yes, device encryption is there and that’s why I’m usually praising the platform and yes, you can purchase a PGP app, but that’s it. No S/MIME and no support for VPN if your hardware isn’t in the list which is ridiculous considering how useful and popular OpenVPN based solutions are.

          So it’s kind of strange because Blackberrys are very good for large corporations and they’ve tried to meet consumers’ demands by gradually introducing new features (always lagging behind others though), but they can’t seem to understand that security and privacy is also something small businesses are interested in (even mere mortals should be). And these features shouldn’t come at the cost of having to run Windows servers, thank you very much RIM.

          Agreed on the mix of business and personal needs. I used to have 3 phones on me to manage everything, but I’m glad I was able to leave all that behind me.

          Let’s see what HP releases next week :)

  6. I think that the devices coming out are bandaid devices. They will hold the fort until QNX and dual core are ready, but BlackBerries are still the most reliable, efficient devices out there. What a lot of people fail to see, is that there are phones out there for everyone. RIM doesn’t need to beat Apple cuz its not going to. RIM doesn’t need to beat Google, cuz its not going to. What Apple does, no one does it better. What Google does, no one does it better, and what RIM does, no one does it better. RIM has stayed true to RIM and thats why they are taking their time. They are not worried about what everyone else is doing and when they finally release the next generation phones and devices, they will remind everyone why they are the best at what they do.

  7. I cant wait to see what happens when a QNX phone drop.s

BlackBerry© is a registered Trademark of BlackBerry Limited. BerryReview is in no way affiliated with BlackBerry Limited though sometimes their lawyers send us love letters...

Copyright © 2007-‘2014’ BerryReview LLC