Nielsen just released another one of their juicy smartphone reports this time focused on smartphone share and ethnicity in 2010. This new study shows some troubling numbers for RIM with RIM rapidly declining in US mobile operating system share coming neck to neck with Apple and Google at about 27% each. As you can see above RIM sadly on a downward trend in 2010 while Google’s Android is on an upward trend leaving Apple on a steady baseline around 27%. The numbers are also not as kind to RIM when you look at the recent smartphone acquisitions in the last 6 months shown below:
My gut feeling is that RIM is experiencing a slump while they revamp their line with new devices. With the PlayBook launching this quarter along with awesome new devices rumored for Q2/Q3 of this year I can see RIM turning this trend around in no time. RIM needs to be really delicate about how they execute the strategy but they seem to be on the right path. A solid PlayBook launch followed by a solid lineup of new competitive smartphones will be just what RIM needs for a solid 2011.
What do you think?
BTW here are some other interesting numbers Nielsen put out about ethnicity and smartphone usage: