I know RIM likes to be edgy but sometimes they are toeing the line. Their latest BBM video coming out of Indonesia shows Ucha and Bob at a tattoo parlor using BBM to keep in touch with clients. They have a group for their clients which they use to discuss their tats. Talk about a use case for BBM that everybody can relate to. 
Let us know what you think of the latest video in the comments! Thanks to everybody who sent this one in.
barrist ( View Profile) - Posts: 1186
Posted: January 27, 2011 at 12:54 PM EST
I have a friend who’s a tattoo artist, and he posts all of his work on his facebook feed too. I may send him a link to this, could spark some ideas.. I know he has a BB too hah.
Venu Not Registered
Posted: January 27, 2011 at 1:46 PM EST
I think this is part of the viral campaigns that RIM is creating in Asia
Even in India, they have started something called as BBM Hero videos !
3 Videos on this link:
http://goo.gl/RU8BJ
barrist ( View Profile) - Posts: 1186
Posted: January 30, 2011 at 12:17 AM EST
Thanks for the link, I like these videos.. gives a contrasting human touch to the marketing out there.
RIM seems to take a beating in North America by all the pundits, but their global strategy seems to be working. Cheap, “datasmart” phones are booming in developing countries where people are able to stay in touch.
babisboi ( View Profile) - Posts: 416
Posted: January 30, 2011 at 6:28 PM EST
I think this is a good way for RIM to show people how good their products are.