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Sprint BlackBerry Users Get Shafted With $10/Month “Premium Data” Fee


This is some sad news for Sprint users and those who wanted to get a new Sprint phone. They have decided to tack on a new $10/month “Premium Data” fee onto all 3G smartphones just like they have already done to their 4G Android devices starting January 30th. Current users are safe from this $10/month price tax until they want to upgrade or activate another smartphone. Kind of a crazy move for a carrier that is bleeding subscribers. They at least use the rationale that they are doing this price bump to provide customers with unlimited data for reasonable prices but it really bucks the trend of tiered data plans. Should be interesting to see how Sprint customers respond to the change.

If you want to read Sprint’s justification for the “Premium Data” fees check it out below:

Smartphones Drive Wireless Data Explosion

Sprint takes step to ensure customers continue to enjoy unlimited data while on the Sprint Network, without overages

  • Smartphone penetration is expected to double during the next four years.
  • Market share for Google’s Android operating system grew by 23 percent last year alone.
  • Mobile data traffic is forecast to double worldwide each year through 2014.

OVERLAND PARK, Kan. (BUSINESS WIRE), January 18, 2011 – Today’s ability to do more things on the go – such as watching videos, sharing pictures or checking directions – is not only changing the way we live; it is driving exponential growth of mobile data traffic.

Sprint (NYSE: S) is committed to providing its customers a great wireless experience now and in the future. From its packed portfolio of innovative phones and devices to its leadership in introducing 4G services, to its consumer-friendly Everything Data plans, featuring unlimited text, Web and calling to any mobile phone, Sprint offers the best value in wireless.

Sprint will increase its postpaid rates by applying a $10 per month Premium Data add-on charge to activations of smartphones beginning Jan. 30. The charge will assist Sprint in offering simple and affordable unlimited plans for its customers while maintaining a wireless network able to meet the growing appetite for a richer mobile experience. Subscribers with smartphones will still receive the best value in wireless, including the Any Mobile, Anytime feature offered nationwide only by Sprint.

Sprint also offers a full range of traditional feature phones, including popular eco-friendly or touch-screen handsets that do not require the Premium Data add-on charge but still have a great range of capabilities with voice, text and data access. Existing Sprint smartphone customers are not affected unless they upgrade to or activate another smartphone.

“Sprint wants its customers to experience the range of entertainment and productivity possibilities available with today’s wireless technology,” said Bob H. Johnson, president of Sprint’s consumer business. “While some of our competitors impose overage charges and complex plans, Sprint continues to provide a worry-free, unlimited data experience while on the Sprint network. This is responsible, sustainable and reflects our commitment to simplicity and value.”

“Sprint’s decision to apply the Premium Data add-on charge to activations of smartphones going forward recognizes the enhanced user experience that today’s smartphones deliver, which, in turn, drives substantially higher data usage and cost,” said Roger Entner, analyst and founder of Recon Analytics.

“Building, maintaining and expanding wireless data networks isn’t free – there are real costs involved. In effect, Sprint has chosen to increase the price of its unlimited Everything Data plans, which is still below that of its major competitors, for the segment of customers – smartphone users – who are using wireless data the most and are driving up costs. Consumers have many choices. They can choose unlimited, worry-free data plans on the Sprint network or they can have tiered, metered plans and overage charges with other wireless carriers.”

Smartphone customers use, on average, 10 times more data than users of traditional feature phones. Smartphone users have access to more data capabilities, applications and other functionality than traditional feature phones. Examples include access to thousands of applications and games through online marketplaces and full HTML Web browsing with Adobe Flash technology that allows users to browse the Internet on their devices just like they can at home or in the office.

Sprint defines smartphones as devices with robust operating systems that deliver a rich wireless experience by bringing the full function of mobile applications and programs to life, including Blackberry, Android, Windows Mobile, Palm, and the Instinct family of devices. The Premium Data add-on charge previously applied to HTC EVO 4G, HTC EVO Shift 4G and Samsung Epic 4G devices.

“Sprint continues to be the carrier for people who want to do more than just talk with their wireless devices,” said Johnson. “Customer growth on our 3G and 4G networks, exponential increases in the use of mobile data applications, and the growing use of smartphones is proof that consumers are getting the message.

“Sprint’s unlimited data plans, with or without the $10 charge, continue to beat the offerings of our top national competitors, who cap users’ data, charge data overages, and do not offer the unique functionality of Any Mobile, Anytime, which gives subscribers on the Sprint network unlimited calling to any other wireless user in America regardless of carrier.”

9 total comments on this postSubmit your comment!
  1. BOO!! Sprint again shows how lame they are. 4G since it is newer maybe, but to charge $10 more for 3G which is so 2008?

  2. Yeah this is a bunch of BS. First they say the 10 dollar charge isn’t for 4g and now this. I won’t cancel my plan. Cause I happen to have better family plan than what Verizon can offer. Whata ya gonna do

  3. How long before the other carriers do this? And I was thinking of changing to Sprint.

  4. RIM’s “DataSmart” campaign may be smart in the end.

    To add to that, I just saw this article pop up about the advantages of a WiFi device for enterprise.

    “Certainly there will always be road warriors in need of mobile networks, but enterprises everywhere would benefit from a user analysis to determine whether a worker really needs wide area access–especially as operators are expected to adopt even higher prices.”

    Maybe RIM’s decision for a wifi tablet initially isn’t so flawed. The article also refers to Samsung’s decision to actually release a WiFi only Tab

  5. Can Sprint come up with any MORE dumb ways to drive away customers??? It’s almost like they are TRYING to discourage users from opting first for a WiMax device with it’s $10/month surcharge, now all their 3G devices will have one too. The only smartphone I guess they’ll really have without a $10/month data surcharge after this is the poor Curve 8350i (on iDEN).

  6. I was seriously just thinking to myself yesterday that I might consider switching to Sprint for phone service if I got the Playbook 4G (I’m leaning towards wifi only though). I figured, they usually have the same phones as AT&T, can’t hurt to just go check their prices. Not sure now.

    • Same phones as ATT? Not really, pretty much the same as Verizon (who uses same wireless technology) yes, but not ATT (totally different tech).

      But yeah, the extra $240 now needs to be factored into the sites like billshrink and such which is gonna put Sprint now up into almost the same tier as V and T. They’ve both been pretty much together and alone at the top for a long time, S can join them now. 🙁

  7. ditto on the boo!
    i am upgrading now to miss the fee. if something really cool shows up in feb. i’ll return it and upgrade to something else.

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