RIM is rolling out the commercials like clockwork recently. Their latest focuses on a 3rd party app which is new for RIM. It highlights how two food bloggers use the “Super App” Urbanspoon to find places to review. It is kind of a interesting commercial but not really what I would call consumer driving. It was more of a “get the job done” though it does focus on the creative slot machine like wheel in the app that Urbanspoon spent weeks developing.
Something tells me we are in for a whole line of these “Super App” commercials. You can pick up a copy of Urbanspoon for your BlackBerry at this link in App World if you don’t already have it. via @AlexKinsella