I have a few friends that jump ship between devices every time a new shiny toy comes out. Be it BlackBerry, Android, Symbian, WebOS, iPhone, etc there is very low loyalty when it comes to smartphone users and a new study from GfK confirms it. According to Reuters the study found that 56% of smartphone users are not married to a device or OS. They also found that on average just 25% of smartphone users planned on staying with the same OS of their current phone. There is a pretty broad range from Microsoft at 21% to Apple at 59% but Apple tends to skew this kind of data since fanboys would buy an iCrap if Steve Jobs told them to.
RIM is in a far second place to Apple with 35% of users in the study planning on sticking with BlackBerrys. Symbian clocked in with 24% and Android had 28%. There is still quite a bit of room in the smartphone market but it looks like users switching from one device to another is going to be fairly common. I know I have tried quite a few of the devices out there in the past 10 years but I tend to always end up coming back to BlackBerrys. It usually comes down to not caring how many apps and Ghz a phone has if it cannot provide efficient core communications that I count on every day.