You can always count on College Humor to come up with some great idea for viral videos. Their latest was spotted by Simon over @IntoMobile and has a interesting plot. College Humor offered contestants $100 to spin a wheel and send whatever message was shown to any of their BlackBerry contacts. They then flipped a coin to determine if it would be sent via BBM or SMS.
The best part is that the contestants had to wait 5 minutes before they could let the contact know they were punked. You really have to watch some of these skits to truly understand the beauty of the game.