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Developer: BlackBerry Torch 9800 Taking High Percentage of BlackBerry Market Share

BlackBerry Torch OSchart Based off of first week sales numbers, the BlackBerry Torch 9800 has gotten a reputation for not selling that well. Over the first month, it actually got off to an ok start, but the more recent numbers show the Torch doing even better. It was surprising to see how phenomenally well it is actually doing as a percentage of BlackBerry market share in my latest application.

Liar’s Dice was released 40 days ago, and its most popular model is the Torch, where the 9800 is selling better then either then the Bolds, Storms, or Curves. October downloads of the free Hockey Scores application, showed the 9800 only half a percent behind the leading 9700 Bold.

When you compare the Torch to BlackBerry’s other touchscreen series of Storms, its sudden take over of the market is even more impressive. Looking at downloads of version 1.1 of the free, and touchscreen only Jack-O-Lantern app, there are actually more 9800s then all of the Storm models combined. The above chart shows downloads by operating system, where OS 6.0 is above the half way point with 51.2%. The other quick take away from this is that 97.7% of all touchscreen BlackBerrys use operating system 5.0 or higher, and that developers no longer have much of a reason to worry about supporting OS 4.7.0 anymore.

So despite being dismissed three days in, the raw numbers show that the BlackBerry Torch is actually off to a faster and more dominate start then any other model in quite awhile.

I am curious what you think of this market share land grab by the BlackBerry Torch 9800?

18 total comments on this postSubmit your comment!
  1. Not playing risky pays off sometimes…
    -No polarity on capacitive vs surepress.
    -No risk of “I miss a hardware keyboard” syndrome..
    -Guaranteed OS6.

  2. I’ll give you my torch when you take it from my cold, dead hands.

  3. Seems to coincide with the much heavier advertising campaign by AT&T. Look no further than the problems the Nexus One had, and you’ll kind of see why the Torch is now starting to take off

  4. Last month the Torch was more than 40% of all smartphones my company purchased. 9700 was second with almost 40% and the others were 8520 for 18% leaving active sync and iphone in the less than 3%.

  5. I really dislike carrier exclusives, I dying for the Torch on T-Mobile. 🙁

  6. AT&T is selling a lot of Torches now because they dropped the price to $99 and I believe it was $149 before that. If they tried to keep the price at $199 they wouldn’t have sold as many of them.

    If T-Mobile U.S. doesn’t get the Torch soon (by the end of November), that will be a dumb move on RIM’s part. That would mean they gave AT&T more than a 3 month exclusive since it was released on August 12th. I know a lot of T-Mobile customers that are ready to give up on Blackberry and switch to the HTC G2 or the myTouch 4G.

    • Yeah but they dont need to charge $149 or even $99 since RIM is not using scarce parts like OMELED screens thus keeping costs down.

      • My point has nothing to do with how much the device costs to manufacture. My point is that even though it’s RIM’s flagship device AT&T can’t charge $199 for it like they do for other high end devices because it’s specs and features don’t measure up to other flagship phones that AT&T and other carriers sell for $199. If you notice, almost every high end phone is priced at $199 with a 2 year contract but again AT&T can’t price it the same as other high end end phones. The specs of the Torch simply don’t impress a lot of people. It has a relatively slow processor (the same one from the Bold 9000 which came out 2 years ago) and a low screen resolution (the same as the Storm 9530 also from 2 years ago).

        • The price cuts are recent, and as a result not really reflected in these statistics. The lower price will only give the Torch more strength.

          I actually wrote about this earlier this week (, but $200 is no longer the industry standard that it was a year ago. The 9780 is launching at $150, the 9670 launched at $100, prices for both the HTC Incredible, and Motorola Droid X are down as well. Apple costs more, but Apple has been more expensive for 25 years now…

          (Also the Torch has a different processor then the Bold 9000)

          • Most high end phones are still launching at the $199 price point and then go down over time and some launch at even higher than $199 like the Samsung Epic 4G which launched at $249. The HTC Incredible came out in April (almost 7 months ago) and the Droid X in July (almost 4 months ago) so naturally their price is going to go down over time but I thought the Torch price was dropped to $149 soon after it was released because the sales weren’t that great.

            Many phones still launch at $199. The HTC myTouch 4G just launched at $199 and I’m sure I could come up with some other examples. The reason those other Blackberries (the 9780 and 9670) aren’t launching at $199 is because the carriers can’t justify charging $199 for those models which have lower specs than the Torch and other non-RIM devices. If you walked into a Sprint store and saw the Blackberry 9670 at the same price as the HTC Evo 4G or the Samsung Epic 4G, unless you’re a die hard Blackberry fan or don’t want to pay for 4G data, you’d probably get the Evo or the Epic. Basically the 9780 and 9670 have to be priced lower than $199 otherwise less people will buy them.

            CNN Money also has the following article 2 months ago explaining why all high end smartphones launch at $199.


            According to this BerryReview article, Ronen thought the Torch had the same processor as the Bold 9000, the Marvell PXA930 processor but I’m not sure if he ever confirmed it.


          • Yes there are very similar guts in these devices which is why RIM can discount them so deeply since their cost to build is cheap relative to the competition.

  7. Combine superior design, functionality, messaging, improved touch screen/advertising -and throw in Blackberry 6 and you have a winner. Congratulations.

  8. Regardless of how well the Torch is doing, RIM’s overall market share is down almost 6% since last year from 20.7% in the 3rd quarter of 2009 to 14.8% in the 3rd quarter of 2010. Hopefully RIM’s devices coming out next year that will their new QNX based OS will help preserve their market share.

  9. Not fair! The Storm series has much less than 1/2 the RAM in the Torch. With my measly 128 MB, how many apps can I install?!? This stat is really not a good indicator of how successful the Torch is; but it certainly is a successful device. The Bold 9780 and Style 9650 will steal some of its thunder since they are also using BlackBerry 6.

    • From a developers perspective, if you are not downloading apps, (no matter the reason) you don’t really count.

      Still I feel that the stats are a fair look at marketshare…

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