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RIM Clarifies Free BlackBerry PlayBook for Developers Offer

PlayBook Demo While on stage at Adobe Max this week Mike Lazaridis made vague mention of an offer for a free PlayBook to developers who have their apps accepted in App World. I tend to be skeptical so I asked RIM for clarification and they got back to me with more information.

It turns out that the offer is pretty much legit! It is not just a contest where a few developers win a BlackBerry PlayBook. Here is the exact statement RIM sent me back:

Please be assured that this developer promotion is much broader than a contest. Further details about the promotion will be posted on our developer site as soon as possible, but the plan is to provide one free BlackBerry PlayBook to every registered vendor with an App World-approved AIR application that is available for the BlackBerry PlayBook prior to launch. The applications will need to meet the BlackBerry App World Vendor Guidelines and there will of course be some terms and conditions that are principally designed to prevent abuse of the promotion, but the intent is to reward developers who are working on apps in advance of the product launch. We’ll keep you posted.

To me that means that if you are a valid developer and create a decent app that is accepted into App World you are pretty much assured a free PlayBook. Since RIM is now offering free submissions in App World I would start working on a PlayBook app if I were you…!

I have to say this is pretty awesome for RIM to do. Other companies like Google and Microsoft have been doing this for ages and its nice to see RIM finally joining in. The best way to get a developer to tinker with your product and develop apps for it is to MAKE SURE THEY HAVE ONE!

6 total comments on this postSubmit your comment!
  1. If BlackBerry are going to try to compete with the iPad then they are going to need a lot of applications creating for the Playbook and this is the perfect way for them to do it.
    Huge company, can afford to shell out a few $$££$$ to do this but don’t expect any old rubbish to get through and earn you a playbook for free.

    You are going to have to come up with something pretty special to entitle you to one of these puppies for nothing IMO…

  2. Is there a rule that i must be located in the US/CA for this?

  3. So let me get this straight. In order to be “eligible” for a free PlayBook, I just need to download and install the SDK Beta for Adobe AIR, and develop an app that gets approved in App World? That sounds great except for the fact that the SDK is a plug-in for Adobe Flash Builder 4, which unfortunatly is not free from what I can tell. Can I get by with the Standard edition ($249), or do I need the Premium edition ($699) for the PlayBook SDK to work? Either way, I’m looking at $250+ for the chance to get a free PlayBook, and I’m certainly having second thoughts.

    Is there an Adobe Flash Builder Express that the SDK can work with? That would be nice…

    • Hi Derek,

      Cant you use one of these:

      Flex SDK (supports AIR mobile development)

      If you prefer working with a text editor or another development environment, the free Flex SDK has all you need to build and deploy applications for the Adobe Flash Player or AIR runtime using the open source Flex framework. Flex developers should review the How to overlay the AIR SDK for use with the Flex SDK TechNote.

      Adobe AIR SDK (supports AIR mobile development)

      If you prefer working with a text editor or another development environment, the free Adobe AIR SDK provides the tools you need to package and deploy Adobe AIR applications built using HTML, JavaScript, or Flash.

      Third-party tools

      Aptana Studio is a free, open source, Ajax-focused development environment with support for HTML, CSS, and JavaScript development.

      From bottom of this page:

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