While on stage at Adobe Max this week Mike Lazaridis made vague mention of an offer for a free PlayBook to developers who have their apps accepted in App World. I tend to be skeptical so I asked RIM for clarification and they got back to me with more information.
It turns out that the offer is pretty much legit! It is not just a contest where a few developers win a BlackBerry PlayBook. Here is the exact statement RIM sent me back:
Please be assured that this developer promotion is much broader than a contest. Further details about the promotion will be posted on our developer site as soon as possible, but the plan is to provide one free BlackBerry PlayBook to every registered vendor with an App World-approved AIR application that is available for the BlackBerry PlayBook prior to launch. The applications will need to meet the BlackBerry App World Vendor Guidelines and there will of course be some terms and conditions that are principally designed to prevent abuse of the promotion, but the intent is to reward developers who are working on apps in advance of the product launch. We’ll keep you posted.
To me that means that if you are a valid developer and create a decent app that is accepted into App World you are pretty much assured a free PlayBook. Since RIM is now offering free submissions in App World I would start working on a PlayBook app if I were you…!
I have to say this is pretty awesome for RIM to do. Other companies like Google and Microsoft have been doing this for ages and its nice to see RIM finally joining in. The best way to get a developer to tinker with your product and develop apps for it is to MAKE SURE THEY HAVE ONE!