Starbucks is expanding their Starbucks Card Mobile program to include New York City and Long Island after successful pilots in San Francisco and Seattle. The way this works is you download a BlackBerry app called Starbucks Card Mobile and you can then pay for your coffee by scanning a 2D barcode that shows up on your BlackBerry screen. You can also see your account balance and add money to the card using the app.
I personally have never understood the point of a Starbucks card instead of a credit card but I see people using them all the time. Starbucks BP Brady Brewer said “We’re seeing more and more customers using their smartphones as their mobile wallets,” which is something I agree with. I just wish the credit card brands or some other startup would find a way to replace credit cards with your smartphone…
Check out the Starbucks Card Mobile program for BlackBerry at this link. via Mashable
From the app description:
Just enter your Starbucks Card number and your BlackBerry Tour, Curve or Storm becomes your Starbucks Card. You can register your card, check your balance and track the Stars you earn toward free beverages through My Starbucks Rewards.
And here’s the coolest feature: in some places you can pay for your drink using the Starbucks Card Mobile app. Enter your card number and your device will display a barcode you can use as your Starbucks Card to make purchases. It’s fast. It’s easy. And it’s a revolution in mobile payment. Mobile Pay is available at select stores in Seattle and Silicon Valley, and at all Target® Starbucks stores in the United States. To find a store, use our Store Locator and select the Mobile Payment filter.