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New AT&T BlackBerry Torch Commercial Focuses on Mobilizing Business

It seems like AT&T might have realized that BlackBerrys do really well when pitched as a business device. Their latest advertisement for the Torch focuses on mobilizing your business though does it in an interesting way. It shows it being used everywhere from the fashion runway to the airport runway. I kind of think this is a better angle for RIM and AT&T focusing on how the BlackBerry is more of a get things done right the first time type of device. What do you think?

(mobile link)

As a bonus it turns out that the GEIKO gecko also uses a BlackBerry…

(Mobile video link) – via PocketBerry

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  1. The business angle is better, but imo the Moby Dick commercial is the best commercial (in terms of how well it was put together). The business+fun commercial is funnier and more interesting, but maybe not as beneficial.

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