Every year Fortune puts out their list of the top 100 fastest growing companies. Last year RIM topped that list as the number one growing company in 2009. Back in 2009 CNN interviewed both of RIM’s Co-CEO’s on how they made RIM succeed which was a pretty interesting read.
This year RIM has been mum about dropping to number 33 on the list of fastest growing companies in 2010. In the technology sector they only dropped down from #1 to #9 which is oddly enough the place Apple held last year. RIM made 33rd place in the Top 100 list this year based on revenue growth of 76% and EPS growth of 62% despite being battered on the stock market since the beginning of the year. That shows since their total return for 2010 was –10%.
Personally I think this is both good and bad news for BlackBerry users. When RIM was on top they were not as pressured to radically change what they do to compete. BlackBerry 6 and the upcoming tablet with its rumored QNX operating system show that RIM has realized it needs to make some big changes quickly to maintain their dominating presence in the smartphone market. BlackBerry 6 is a great step in the right direction but they are going to need a whole line of smashing hits to get out of this rut.
In plain English this means no more minor hardware and software updates every year… BlackBerry 6 was a start and a step in the right direction but it is not your saving grace. OK RIM? We expect BIG changes in 2011!