I have always had a vague idea of how RIM positions each of their product lines and who they are targeting with them. For me I had the Bold aimed at enterprise and the Curve and Pearl aimed at consumers. Turns out RIM thinks about the same as shown in this leaked product slide from the BlackBerry Bold R020 training deck that leaked. I didn’t realize that RIM really views the Storm as a consumer line. Now anybody want to guess where the Torch fits in or where the new clamshell 9670 will go?
Also interesting to note was who RIM thinks is the target market for the new BlackBerry Bold 9780 revision:
I don’t even know what to make of most of these segments. Who is a Data Hero? What is a Gen C Trendy? Where do you find a non Multi-Tasking woman?