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New BlackBerry Torch Commercial Where “Fun Meets Business”

After all of the BlackBerry Messenger and “Love what you do” commercials its nice to see AT&T and RIM finally highlighting the device. Their latest commercial spotted by Mac over @PocketBerry makes me want to get another Torch. :) They are capitalizing perfectly on the fact that the BlackBerry is a business focused device that is learning how to have fun. Made me chuckle.

BTW yesterday I walked by the funniest BlackBerry Messenger advertisement. It simply said: “Because you know that they know that you know they read your message.” Couldn’t stop laughing at that and people started staring.

(mobile video link)

4 total comments on this postSubmit your comment!
  1. From my 9650 YouTube says the link is not available for Mobile :(

  2. Getting the same problem here too..

  3. It also said it wasn’t available through the RSS feed on Google Reader (that Sony had restricted it), but I clicked through to this page on my desktop computer, and I was able to view it. Good commercial. I think RIM is pitching it in just the right way. “Business, meet fun. Fun, business.”

  4. Is this an admission that “all of their other blackberry’s” weren’t fun?

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