I guess RIM is trying to simplify the BlackBerry’s value proposition in their latest video spotted by BBNews.pl. In this video RIM describes why businesses need to buy into the BlackBerry “Platform” instead of just a smartphone. It actually makes some good points but has some fun along the way.
Its good to see that the marketing teams at RIM get to have some fun every once in awhile. What do you think of the video? Do you think they should do one for consumer users?