Usablenet has slowly been helping retailers and service providers with mobilizing their business presence. Their latest project was just launched giving the Brookstone a mobile online storefront. The mobilized site lets you find store locations, search and purchase products, track orders, and read other customer reviews all in a mobile friendly view. I think a good mobile website is a great way for companies to empower their customers on the go. Brookstone CEO Ron Boire said it best: “It’s just one more way Brookstone is everywhere our customers want us to be.”
Features of the site include:
- Store locator with Google Maps integration on specific devices
- Product videos with YouTube integration
- Reviews and expandable product descriptions
- Guest checkout with multiple shipping addresses
- Enhanced search
- Order tracking
- Email sign up
- Careers section
- Catalog request
Check it out at m.brookstone.com
