Blackberry App World Event

App World

Last night RIM hosted an event focused on App World, pitching apps as a way to customize and personalize your blackberry and set it apart from the others. Pitching apps to consumers as something more than a simple way to use a service is an interesting angle, and in line with what they recently have been pitching to developers–that apps are a way to build brand loyalty.

The event focused mainly on the apps themselves. Read on for a few noteworthy apps.

Download or Stream

Many content partners

Many options

BitBop: TV streaming service from most of the major networks. Stream shows to your BB (can’t use on a computer) over 3G or wifi. You can even download some shows for later. The service is $9.99 a month. Be careful on your downloads with AT&T’s new data caps.

So far games seem awesome on the Storm

Games available for all model types

Gameloft: Classic video games from the 90s. Available on both the storm and regular models. Played Earthworm Jim on the storm, was quick and responsive–a good time. Tried ppaying football on the bold, a little harder but still fun. Titles run from $2.99-4.99.

Pandora: I think all of you are familiar. If not, Pandora is a service that creates a custom radio station for you based on music you input–analyzing the tones and finding things you may like. Service is free.

Fully integrated with core blackberry function

Pretty and clean app home screen

Reverse lookup

Poynt: a free service to find things around you. Cool aspect about it is how seamless it works with native blackberry features, easy mapping results, using navigators to get you to results, adding results to the calendar and reverse looking up phone numbers from your call log.

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