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Should RIM Run Their Own Music Store in App World?

appworld Thumbplay let us know they have inked a deal with Cellular South, the largest private wireless carrier, to offer their subscription music store on their BlackBerry devices. The Thumbplay subscription service will be available for the regular $9.99/month price to all Cellular South customers but it looks like it will not be preloaded on new sold devices. Instead customers will be able to download the app from Cellular South’s Discover Center Website.

While most of you could care less about this news I thought it was interesting to highlight it for one reason. The BlackBerry OS is one of the only smartphones that does not ship with a built in music store. The iPhone has iTunes and Android/WebOS have Amazon’s MP3 market.

I think that RIM is due to launch their own music store solution or at least partner with another company to preload their music store on devices. This could be a big revenue generator for RIM if they were open to the idea. My hunch is that Lazaridis would start harping about “bandwidth optimization” but it could really open a new market for RIM. It would not take much for them to integrate a music, or at the very least a ringtone store into the App World application.

Let us know what you think in the comments…

6 total comments on this postSubmit your comment!
  1. For monetary reasons, yeah. People love wasting money on crap like overpriced ringtones, etc.

  2. I wouldn’t pay a penny for music that locked me to any specific platform. So I will never use iTunes and would never use bTunes (heh). I would buy from
    App World if the music was platform independent and free of DRM so that if I ditch BlackBerry and go Android I don’t lose my music.

    from my BlackBerry Storm…

  3. The 7digital app is a great music store for the blackberry (and BB is the only platform that has a 7digital app): DRM free, cheap prices, online storage of bought music, etc. RIM should just formalize it and have it pre-installed on all handsets.

  4. Nope. They should not. I love the device cuz there isn’t any apps which as me to pay for its ownn advert such as music (advert for artists)

    Whilst is lucrative, please keep it out n streamlined

  5. Please NO. Get Appworld working properly first.

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