I have mentioned this previously but a recent event brought this back to my attention. As of today a “memory booster” application is now the TOP paid application in App World.
There are two ways you I can interpret this:
- It could be that the BlackBerry OS is fine but the problem is the perception users have. The fact that so many users believe the BlackBerry OS needs a memory booster speaks for itself. I drank the Kool-aid at WES and do believe that BlackBerry 6 (the upcoming BlackBerry OS) might improve users perception of the BlackBerry OS but this fact should speak volumes to RIM.
- Alternatively one could postulate that there is a critical issue with the BlackBerry OS. It could be that a huge number of users find is fixed by an application that
probablydoes nothing other thana regular cleanup of Java virtual machine memory or providing you some basic statistics about your usage. Maybe it is just an immediate way to run a cleanup… Either way you can do a better job manually performing actions like deleting unused applications and lowering log lengths than any app could possibly perform.
I tend to believe the first but it blows my mind that the number one selling app in RIM’s own App World attempts to fix a problem with the BlackBerry OS. It could be this app is totally useless but if that many users think it is necessary RIM has a serious problem. I have tried to get RIM to come out and explain that Memory Boosters do nothing for performance with no luck. If the memory boosters DO work then it is inconceivable that RIM has not purchased/licensed the code for it (or replicated it) and implemented it in the BlackBerry OS. If it doesn’t work RIM is openly letting thousands of their customers get screwed out of their money by buying a useless application. I know that a main source of memory problems for the BlackBerry OS stems from poorly coded applications with memory leaks but that still reflects badly for RIM and customers perception of their product.
So what do you think?