Polar Mobile Announces “MINT” White-Label Mobile Application Solution

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Polar Mobile is well known for helping content providers create awesome mobile applications for BlackBerry. They have just announced at MWC that they have been working with RIM to create a custom branded mobile app for BlackBerry using push technology. They are calling the solution MINT and it is intended to help businesses create a mobile cost effective mobile application.

MINT hopes to provide media companies:

  • Unprecedented Reach with downloadable app that “lives” on your audiences’ devices
  • New Revenue Opportunities through mobile advertising and sponsorship campaigns
  • Cost-Effective Solution with industry-leading time-to-market leveraging a proven platform
  • Direct-Access to highly-valuable BlackBerry audiences globally

MINT is a global solution supporting over 15 languages. It is building on Polar Mobiles experience creating over 50 branded applications. This should open the door for more content providers to create appealing BlackBerry applications without having to hire their own development team. We will definitely be keeping an eye out on MINT with the first applications starting to roll out March 2010.

Check out more about MINT at mint.polarmobile.com

Polar Mobile Introduces White-Label Mobile App Product Exclusively for BlackBerry Smartphones
MINT by Polar Mobile: Real-time news and info custom-branded mobile App exclusively for BlackBerry(r) leveraging proprietary RIM Push technology
BARCELONA, Spain -February 16, 2010- Polar Mobile (www.polarmobile.com) introduced MINT <http://mint.polarmobile.com> today at the Mobile World Congress, the next major software product in a successful line of mobile content solutions from the company.
MINT, exclusively for BlackBerry smartphones, is a white-label mobile App product that businesses around the world can leverage to increase reach, drive frequency and create a new revenue stream from a highly-valuable BlackBerry audience.
"We are introducing MINT to enable businesses to have a compelling presence on BlackBerry that is cost-effective and can be launched in a matter of weeks," said Kunal Gupta, Chief Executive Officer, Polar Mobile. "MINT is targeted to reach BlackBerry users globally, with the first version supporting over 15 languages."
Featuring configurable templates based upon award-winning designs, the real-time delivery of news & info leveraging Research In Motion’s Push Service and a high use of notifications, MINT Apps provide an engaging experience for BlackBerry audiences.
Building on Polar Mobile’s success in launching over 50 branded media Apps for BlackBerry, iPhone and Android with the existing SMART platform, MINT provides reporting capabilities and integrates into popular third-party mobile ad servers. The first of many Apps to launch within the MINT product line will be in March 2010 and made available through BlackBerry App World.
Polar is pleased to be sponsoring this year’s Mobile World Congress (Feb 15-18, Barcelona, Spain) with BlackBerry. Find Polar at Booth #8B178.
ABOUT POLAR MOBILE
Polar Mobile is a leading Global mobile solutions provider. Polar’s content solutions (SMART & MINT) provide businesses the ability to deliver, measure and monetize digital media on all major mobile devices including BlackBerry, iPhone and Android smartphones. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile Apps for the sports, finance, news, and entertainment verticals. Visit www.polarmobile.com for more information.

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