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Bccthis: New Messaging Technology Set to Revolutionize Communications

This is a brand-new announcement, and I might as well ask our dear readership some much needed help so I can hopefully understand what the heck they are talking about. Here is the product’s page and here is the announcement. Now here come highlights that I selected:

“Bccthis, an innovative contextual messaging company which provides new modes of communication for email, micro-blogging and social networking services (…)

“Bccthis represents an evolution in the way we communicate. The technology extends capabilities and improves communication over digital media platforms by enabling a layer of added context to messaging services. (…) allows users to send secure private messages to selected recipients while simultaneously sending a message to a larger audience.

Here comes my first issue with the concept: what is the point of sending secure private messages to selected recipients if you are simultaneously sending a message to a larger audience? Can someone explain?

“Each messaging platform works more or less the same way, requiring users to send the same message to each recipient, despite the level of information possessed by, or relationship to, each recipient. Bccthis allows people to manage this information and relationship disparity in a fresh and intuitive fashion.

“The Bccthis Outlook plug-in allows users to safely send personalized private messages to selected recipients in the To, Cc, or Bcc fields along with their original email.”

So they have patented a method for sending out copies of one given message to multiple recipients? Hasn’t good old e-mail been doing that since… ever?

“, a full-fledged Twitter client, provides an interface to send direct messages to specific recipients along with the original tweet.”

So it is a Twitter spamming broadcast tool?

“For email, Bccthis is a plug-in for the world’s most popular mail client, Microsoft Outlook, allowing users to send personalized notes to selected recipients in the To, Cc, or Bcc field. For Twitter, provides an interface and API to send a personalized direct message to selected recipients while tweeting to a broader group of followers.”

So, instead of relying on the long-established universal e-mail protocol, we are expected to install a Microsoft Outlook plug-in? What if I use Thunderbird? What if I use Eudora? What if I use Mutt? What if I use Mac or Linux? Are they going to make plug-ins for every e-mail client under the sun? I can’t see any advancement in this, just a big step back. It requires a plug-in that only works with one program. Maybe a couple more in the foreseeable future. What is the point?!

All I can see is that someone thought that a lot of people can’t decide whether to communicate over Twitter or e-mail, and thought that would be a good idea to put both communication systems into the same, erm… thing. Then they added some sort of broadcast features for good measure. Is this it? Do I get that right? What part of this promising, novel concept is going over my head?

Oh yeah, the BlackBerry angle: they have a BlackBerry client in the works. The specific page doesn’t explain anything, it just informs that the application is coming soon.

Let me nag you with this again: doesn’t the BlackBerry already let us add To, Cc and Bcc recipients already? How is this “new messaging technology set to revolutionize communications” anyway?

Sorry, Bccthis. I really don’t see it. I am just humble enough to admit it and I expect the BerryReview readers (or any of you guys) to enlighten me.

17 total comments on this postSubmit your comment!
  1. Agreed. Sounds totally pointless and useless to me

  2. I am assuming they mean with bccthis you can send out a larger message:

    Check out this new app called bccthis that will revolutionize the way you send messages!

    While sending out a special direct message to a specific person:

    Watch how many idoits we fool into downloading our app!

    or vice versa all in the same message?

  3. Actually, I’ve received a number of questions from people asking if this is possible with email. Basically, it just allows you to send out a mass mailing, but add specific notes to specific people. You could just send 2 emails, but why not just be able to add in a note to just one person? I think it could have some positive uses, not for everyone, but for some select cases. Revolutionary, no. Potentially useful, I think so.

  4. All – thanks for the posts. I’m the CEO of Bccthis and your feedback is useful. Bccthis does in fact do what Dan here is stating. Namely, if you are sending a single email to a group of people then you can select certain individuals from that email and send them a personalized note.

    When I was in sales I sent volumes of emails to clients while also CC’ing my boss and/or other team members. More often than not I needed to get additional info across that would require a separate email. Bccthis removes the additional step (yes, you can just send a separate email) but also ties the messages together in a way that just wasn’t available before.

    And it’s also true that we only support Outlook (and soon BlackBerry) for composition of Bccthis messages (anyone can receive them without a plug-in) but we plan on adding new platforms as soon as we can get to them.

    With respect to our Twitter client, it is an entirely separate product that makes use of the same principle. That when you tweet, there may be specific people you want to send a separate, private note to.

    Hope this clarifies a bit…


    • Thank you for the clarification, Dave. I still don’t quite see all that usefulness, but if you say that there is a specific target audience for that… It’s your enterprise. I wish you good luck.

  5. All,

    A writer from Laptop Magazine had a nice little review that might clarify Bccthis further if anyone is interested:


  6. I like that programmers/ceos actually reply and pay attention to sites like berryreview. I don’t see this being usefull for me, but at least they are paying attention. 2 thumbs up for the reply

  7. Agreed, kudos for coming here to explain. However, the problem I see is that the first time some moron that got a private chunk in the email he received does a Reply-All, the original sender is “outed” and the private part disclosed. There’s just no way a recipient using Outlook or any other email WITHOUT the plugin doesn’t disclose the private part at some point.

    Seems to me this is more a way of doing targeted spamming (er, sorry, direct email marketing) than an actual useful business email application. Without wholesale global changes in the underlying smtp such things as this are noble ideas but inherently impractical and not likely going to change the world.

    • DavidB – good comment. So, here’s what we’ve done to try and prevent the above situation. If you do not have the plugin and you receive a Bccthis message we strip out all the recipients that were not sent the private message. Problem solved (unless you have a vindictive recipient which we can’t do anything about).

      If you do have the plugin we present a warning to the er, moron, that tries to reply to all. As far as I can tell there is no inherent benefit for a “marketer” to spam someone using a Bccthis message vs a standard one.

      There was an interesting study done a few years back about the cause of flame wars and how we only accurately understand the tone of any email message about 50% of the time. Now, I’m not saying Bccthis solves this but we’re trying to build something that’s a start in the right direction…

  8. Huh?

    Lol. That’s all I came away with from reading this.

  9. Microsoft Outlook is the most popular e-mail client?

    Hardly – yes it has a LOT of users, but how many of them are corporate/business?

    Take out the corporate/business users and I GUARANTEE that Outlook is NOT the “most popular” e-mail client!

  10. hehe… Actually I have worked on such project in early 2000 doing the exact same thing. Send encrypted email to selected recipients and plaintext using different plugins for Outlook, Outlook Express and other SMTP email clients, PalmOS and BlackBerry.

    the concept was a cool idea but the company i worked for had no real user base.

  11. Sounds like a variation on that SNL character that reviews movies and say’s “B*tch Please”


  12. Is that’s something like google wave?

  13. BCC = Blind Carbon Copy
    So the person it’s being sent to doesn’t see who is getting the BCC. This makes a lot of sense in my line of work. For instance, I want to respond to one of my clients with a message, but my co-worker needs to see this message, and I want to comment on something that I don’t want the client to see.

    So I send the original message, and BCC my co-worker using BCCThis’s functionality to add in an extra message to the email that only my co-worker can see. So my co-worker gets one email with the message and my private message, instead of me having to send him another message with the private message.

    • I think this is just what it is good for J. When dealing with a vendor, we may have something that our contract manager needs to see, but we don’t want to share with the vendor. Instead of forwarding the email to the contract manager after it is sent to the vendor, we could include a private message just for the contract manager. I can see how this would be useful. Good luck to BCCthis getting out there in front of an audience.

  14. In my opinion does indeed have a Target Audience (eg: Mortgage, Real Estate, Insurance…ie: SALES).

    My Example:

    I email both my business partner and Lender that client John Doe does have hazard insurance on his home and we are ready to go with the refinance!

    But I my business partner that the policy is up at the end of the week and the we need to close this ASAP or else it’s a dead deal.

    *Sooo, instead of sending multiple emails to my business partner I just use

    **My comment was made for those of you that are saying that there’s no use for this, so if you already knew it, don’t think that I’m stating the obvious!

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