This is a brand-new announcement, and I might as well ask our dear readership some much needed help so I can hopefully understand what the heck they are talking about. Here is the product’s page and here is the announcement. Now here come highlights that I selected:
“Bccthis, an innovative contextual messaging company which provides new modes of communication for email, micro-blogging and social networking services (…)
“Bccthis represents an evolution in the way we communicate. The technology extends capabilities and improves communication over digital media platforms by enabling a layer of added context to messaging services. (…) allows users to send secure private messages to selected recipients while simultaneously sending a message to a larger audience.“
Here comes my first issue with the concept: what is the point of sending secure private messages to selected recipients if you are simultaneously sending a message to a larger audience? Can someone explain?
“Each messaging platform works more or less the same way, requiring users to send the same message to each recipient, despite the level of information possessed by, or relationship to, each recipient. Bccthis allows people to manage this information and relationship disparity in a fresh and intuitive fashion.
“The Bccthis Outlook plug-in allows users to safely send personalized private messages to selected recipients in the To, Cc, or Bcc fields along with their original email.”
So they have patented a method for sending out copies of one given message to multiple recipients? Hasn’t good old e-mail been doing that since… ever?
“Bccth.is, a full-fledged Twitter client, provides an interface to send direct messages to specific recipients along with the original tweet.”
So it is a Twitter
spamming broadcast tool?
“For email, Bccthis is a plug-in for the world’s most popular mail client, Microsoft Outlook, allowing users to send personalized notes to selected recipients in the To, Cc, or Bcc field. For Twitter, Bccth.is provides an interface and API to send a personalized direct message to selected recipients while tweeting to a broader group of followers.”
So, instead of relying on the long-established universal e-mail protocol, we are expected to install a Microsoft Outlook plug-in? What if I use Thunderbird? What if I use Eudora? What if I use Mutt? What if I use Mac or Linux? Are they going to make plug-ins for every e-mail client under the sun? I can’t see any advancement in this, just a big step back. It requires a plug-in that only works with one program. Maybe a couple more in the foreseeable future. What is the point?!
All I can see is that someone thought that a lot of people can’t decide whether to communicate over Twitter or e-mail, and thought that would be a good idea to put both communication systems into the same, erm… thing. Then they added some sort of broadcast features for good measure. Is this it? Do I get that right? What part of this promising, novel concept is going over my head?
Oh yeah, the BlackBerry angle: they have a BlackBerry client in the works. The specific page doesn’t explain anything, it just informs that the application is coming soon.
Let me nag you with this again: doesn’t the BlackBerry already let us add To, Cc and Bcc recipients already? How is this “new messaging technology set to revolutionize communications” anyway?
Sorry, Bccthis. I really don’t see it. I am just humble enough to admit it and I expect the BerryReview readers (or any of you guys) to enlighten me.