The first feature they added is the ability to use the Aura EQ as a personal sound amplifier to help you hear conversations. It turns on this second microphone focused on the person you are talking to. The also added a touch sensitive volume controller where you just swipe your finger across it to raise or lower the volume. My favorite feature is the built in amplifier that can generate up to 25% more volume than other headsets.
The Aura EQ headset is coming out soon but until then you can find out more at this link.