Most people will agree that RIM’s current rollout in China is pretty pitiful. China has a grand total of over 700 million wireless subscribers with their largest carrier accounting for over 500 million of those subscribers. In comparison Verizon Wireless has about 90 million subscribers. All 700 million of those customers are a huge opportunity for RIM.
RIM has been bumbling around in China with their current deal together with China Mobile. As Owen pointed out on BBCool they are only selling the BlackBerry 8700 to business customers who have to use BES for $60-$85/month. China Mobile recently announced that they will finally be getting BIS and maybe even the Storm2, Bold2, or 8900 soon.
I have been hearing rumors that RIM has doubled down on China and it looks like those efforts are finally starting to bear fruits. They just announced a deal with Digital China to distribute BlackBerrys in China so RIM is not limited to China Mobile anymore. Digital China claims to be the country’s biggest IT service provider with locations in 19 cities.
It will be interesting to see if RIM will have any luck with this second attempt to penetrate the Chinese market. A market that is already riddled with Nokia, LG, Samsung, and quite a few smaller Chinese only manufacturers.
via Press Release