We told you yesterday that RIM was going to be adding a new BlackBerry Advertising Service which looks pretty interesting. RIM is trying to help developers monetize their applications and I think this will lead to some new types of application models in the future. Personally I would usually pay instead of dealing with advertising. I actually paid for Viigo back when it used to be a paid application for $20/year.
Still Viigo is a prime candidate for this new Advertising Service. They have a service which is expensive to run and they need to be able to make a living. Some of the advertising options with the new service are really kind of intrusive like full page ads but some of them are pretty cool where you can click on an ad and watch a movie trailer.
The new Advertising Service let Viigo remove 4500 lines of code from their on device application and 8000 lines of code on the service ad engine to speed up the application. The ads will include creating new contacts, new app world links, click to call, click to play trailer, and click to make an ad full screen.