Verizon Raising ETF for “Advanced Devices” up to $350?

Here I was under the impression that after all the ETF class action lawsuits we would finally see the demise of the ETF. Turns out I was wrong. The BoyGenius confirmed that Verizon is planning on raising their Early Termination Fee for “Advanced Devices” up to $350. Verizon is kind enough to lower the $350 ETF by $10 every month which still leaves you with $110 ETF if you cancel the day before your contract ends.

I was talking to a friend about this exact loophole a last week and it truly does not make any sense. You could go and buy a BlackBerry Tour for $150 with a 2 year contract and cancel the day after and pay a total of $325 for the device. Or you could purchase the device at a no-contract price of $449.99… The math just doesn’t add up even with the $35 activation fee.

So it looks like Verizon is smarting up to the fact that people are just flipping phones they purchase. I really hope they would come up with a different solution for the whole ordeal. For example, maybe not charging ridiculous prices for devices without a contract… even 2 years after the device was originally released. The no contract price for the BlackBerry 8703e is still $429.99 compared to $29.99 with a 2 year contract…

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