Vlingo Study Shows There is a Market for their Solution
Anybody surprised? Vlingo just released the data from a study/survey they commissioned by independent panel research firm Toluna on driving while texting. They released it right before the Distracted Driving Summit this week. Driving While Texting has become a big issue for politicians and many states are trying to pass laws or have already passed laws on the subject.
The interesting part is that Vlingo’s study shows that these laws have very little impact on driving behavior. They found that:
Data from Vlingo’s Consumer Mobile Messaging Habits Report shows that two of the top five worst offending states (TN, NJ, AL, ID, OK) have some form of DWT/mobile phone ban in place or pending (one of which is focused solely on young drivers). Of the five states with the best records (AZ, VT, RI, OH, MI), only Rhode Island has a ban on DWT and it only applies to those under the age of 18. 36% of respondents did not know if they live in a state that currently has a ban on DWT.
The study even goes on to reinforce Vlingo’s product by showing that almost 70% of those surveyed would use voice recognition while driving if they could speak the messages and have incoming messages read to them. I guess that means people should check out www.vlingo.com for their solution. Or maybe just use the free DriveSafe.ly app to read their emails for them and block distracting phone calls.
The full report can be requested at http://vlingo.com/habits.
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