I am not sure exactly what was wrong with the old Alliance Program for RIM partners but this new program looks way more intensive. RIM was not accepting new applications for awhile but now but it looks like the doors are open again. I did notice some new things like a member points requirements and a free registered member option that I have never seen before.
There are now four tiers of members:
- Registered Tier: – Free Open to the public community to offer and share BlackBerry information and facilitate networking
- BlackBerry Alliance Associate Tier: – $2,000 Outreach program designed to accelerate development and increase member mindshare of the BlackBerry platform
- BlackBerry Alliance Select Tier: – $3,500 For members with sustainable revenue through various channels
- BlackBerry Alliance Elite Tier: – $5,000 For technology and brand leaders that ensure BlackBerry adoption and foster innovation and channel opportunities
These different membership levels are intended to promote members to engage in the program. They must achieve a certain number of membership points to be in a certain tier. For example an associate member needs 45 up to an elite member requiring 100. Points are earned by doing everything from company representation at WES or the DevCon to promoting the alliance on your website (5 points each).
Its an interesting idea and I am curious to hear what alliance partners think of it. Anybody care to comment?