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TELUS & Sportsnet Launch MIKE Playoff Beard Challenge

Picture 1 I have to admit that I had never heard of a playoff beard before. So when Telus let me know that they have teamed up with Sportsnet for a Playoff Beard Challenge competition I thought it was the weirdest BlackBerry promotion I had ever heard of. After speaking to one of my hockey crazed friends I found that the Playoff Beard is a much honored tradition… (Sorry for not posting this earlier but I thought it was a joke)

The trick of the competition is to find and submit the “Beard to Beat” on to the Telus promotion site That site is promoting the dated Telus Mike iDen/Push-To-Talk network. You can even type in text to send to a Telus Mike user and it will automatically convert it to speech.  You never know. This might really boost the popularity of the 8350i…

Check out the details of the playoff beard challenge in this forced but humorous YouTube video at this link. You supposedly sign up with six of your friends and the team with the bushiest beards at the end of the season wins a 47” HDTV, NHL tickets, & Telus Mike Handsets for the entire crew.

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