RIM just let me know that they have setup their own official blog! They have teamed together a crack squad of 8 knowledgeable RIM employees to start their blog on a wide range of topics. The blog is called Inside BlackBerry but the domain is not www.insideblackberry.com which goes to a Sprint credit union discount page. The actual address is at blogs.blackberry.com (not sure why the plural is used).
This is HUGE news from RIM. I have always complained that RIM lacked a public side that let them have a direct conversation with customers. The official support forums was a great start in that direction with staffed administrators but starting a blog is the natural next step. Who knows maybe they will have a twitter account by this time next year…
Topics for the blog will be including tips on applications, email, desktop software, handheld software, and handheld products. It looks like there will not be a enterprise section of the blog so far which is an interesting move by RIM. At RIM’s request I offered them a few suggestions on their Blog the first of which is mobilizing their blog since it does not have a mobile version currently. Hopefully this is the start of great new trend at RIM!
With that said I am glad to welcome Becky, Sean, Sanjay, Greg, Mark, Andrey, Mike, Riz, & Annu to the BlackBerry blogosphere. We expect big things from you!
RIM offers this explanation as to why they started the official BlackBerry blog:
- So why are we doing this?
Because we believe we can make a valuable contribution to the conversation. We do have a slight advantage, after all — smartphones are our life and work.
- What will we write about?
We’re a team of smartphone experts, each focused on a particular feature, so we’ll write about what we know best. Sean, for example, will write about all of our social applications. Sanjay will tell us all about instant messaging and Mark is our email expert. Andrey will shed light on everything to do with desktop software. Michael and Riz will help us out with device software, and Annu will talk about handheld hardware. Of course the team will continue to grow as we add more experts. Oh, and I’ll occasionally post as well, but for the most part I’ll remain behind the scenes, coordinating the team.
We also realize that this isn’t a one-way dialogue, so we’ll also write about other things that come up in our conversations with you, because that’s really what this blog is all about — having a conversation.
- What won’t we write about?
We might be experts in our individual areas, but we aren’t experts in everything. Not only that, but we actually aren’t privy to most of the hot topics we know you love to speculate on — RIM’s financials, unreleased products, pricing and carrier information. So unfortunately we won’t be commenting on these areas.
- What will you do?
You already do more than you know… you talk about smartphones constantly and we listen. What matters to you, matters to us. So when we read a comment or a blog that we feel we can assist on, or help shed some light on, we’ll try and be there. All you need to do is keep doing what you’re doing. But hey, if you also want to add us to your RSS reader, we would be more than thrilled.