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RIM Only Has 10% of Mobile Web Traffic Worldwide

by Ronen Halevy on Mar 25th, 2009 at 10:00 am EST
6 Comments »
 

I always knew that iPhone users browse the web more than BlackBerry users but I didn’t know there was such a large margin. It looks like iPhone users browse the web more than BlackBerry users in a 3:1 ratio according to the ad metrics provided by AdMob. The breakdown is:

admob_metrics2

RIM comes in 3rd place after Symbian and the iPhone. In the US RIM has a 21% share but that is nothing compared to the iPhone’s 50% share:

admob_metrics1

RIM really needs to work on the BlackBerry browsing experience if they want to up these numbers. Especially in the US where RIM was the #1 mobile browsing device in August 2008.

via Admob via Techcrunch

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This entry was posted on Wednesday, March 25th, 2009 and is filed under News.
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6 Comments to “RIM Only Has 10% of Mobile Web Traffic Worldwide”

  1. Posted by: Matt
    March 25, 2009 at 11:56 am EST

    Those statistics are so off due entirely to one thing… RIM compresses it’s web traffic data and the iToy does not. ATT’s network is so overloaded due to the iToy and all its uncompressed data! I forgot where I read it, but it takes roughly 20 Bolds to equal the data usage of one iToy. I think if you took the compression factor into account that the figures would be a lot closer.

  2. Posted by: Tim
    March 25, 2009 at 11:58 am EST

    Does this compensate for Opera Mini users?

  3. Posted by: Amir Saad
    March 25, 2009 at 3:53 pm EST

    I agree. On the Bold, you can use multiple web browsers and they all have awesome compressions unlike the iPhone.
    The factor is 20x…do the math.

  4. Posted by: mrvtx
    March 25, 2009 at 9:32 pm EST

    Might also be because BlackBerries are primarily business devices, and iPhones are less so.

    Be interesting to see what e-mail volumes are on BB VS iPhone.

  5. Posted by: Troy D. Brown
    March 26, 2009 at 5:29 am EST

    I think RIM needs an award for keeping data usage so low. At the developer conference they made it clear that a good mobile platform is one that uses very little data. They have kicked butt at getting to this point. It is true the iPhone requires about 20 times the amount of data as a BlackBerry. I say good job.