RIM has always been a bit of a hard @$$ about other companies using their trademarks. Even their own partners are subjected to a whole slew of rules and restrictions about how to use these trademarks. I guess they are required to maintain the brand identity and protect it from dilution, but I thought I would share some of them with you. It also lays the issue to rest that BlackBerry is spelled with two capital “B”s.
Keep in mind these come directly from RIM…
- BlackBerry is spelt with two capital “B”s
- That means BlackBerry instead of Blackberry
- BlackBerry can NEVER be abbreviated to BB or Berry or BBerry
- Guilty as charged… Good thing we are not a RIM partner
- Devices must be shown in full. Nothing is allowed to cover any part of the image.
- Seriously RIM? This one is a bit ridiculous even by your standards.
- BlackBerry should always be used as an adjective, a describing word, not a noun or a verb
- I guess this is to protect their brand. They are also sticklers about calling it the BlackBerry Smartphone not just a BlackBerry
- Keep in mind that BlackBerrys, BlackBerries, & BlackBerry’s are also considered unacceptable. You must call them BlackBerry smartphones…
- Research In Motion is always spelt with a capital R, I, & M
- The names of BlackBerry products cannot be translated
- This is because RIM only owns the trademarks to the full product names in English
- BlackBerry Enterprise Server & BlackBerry Internet Service may never be abbreviated to BES or BIS
- Guilty as charged once again…
- Official device colors cannot be changed in images
- Take that Photoshop!
- Third parties are not allowed to use BlackBerry in their top level domains
- Makes me wonder how other websites with the term BlackBerry in their domain get away with it…
Oh, and I left my favorite two for last:
- Use of variations, abbreviations or takeoffs
- It is not permissible to use a variation, abbreviation or takeoff of a RIM Trademark. For example, “BlackBerries”, “BB” and “Crackberry” are not acceptable uses with reference to any products or services of RIM.
- Harmful use
- Your use of RIM Trademarks must not be obscene, disparaging, defamatory or libelous to RIM or any other person.