So far RIM has been off to a good start. They have offered quite a bit of visibility into the
storefront App World until to day. First they told us about the PayPal payment system. Then they told us there would be no themes in the Storefront. Today RIM let me know that they have officially named the BlackBerry Storefront. It will be called the BlackBerry App World. They will be updating the developers site at 10pm EST tonight. At the same time they will launch a sign up page for users to be alerted when the App World goes live at www.blackberry.com/appworld.
I don’t understand why RIM is changing the name in midstream before the site is even launched. Its already confusing enough with the BlackBerry Application Center being a different service but I guess that is their prerogative. Maybe they could not get a trademark for BlackBerry Storefront? What about App Universe? Or App Galaxy?
Now that we are one step closer to launch what do you think? Will the App World (Still sounds weird) be a hit?