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RIM Planning On Making Device Profit Margin Cuts Permanent – Keep The Good Deals Rolling

by Ronen Halevy on Feb 18th, 2009 at 2:25 am EST
1 Comment »
 

Bloomberg got James (Jim) Balsillie on record confirming that RIM will continue to keep their profit margins low on their devices for now. In their last SEC filing RIM pointed at lower device margins (profit) for some of its performance discrepancies. As the BlackBerry devices get more expensive to manufacture and prices keep dropping RIM makes less money off each device.

It looks like RIM was the one behind Verizon’s recent Buy One Get One Free offer on the Storm. According to Balsillie they are planning on pricing the devices low to conquer market share.

Here is to hoping that RIM keeps the device cost down and makes it up in economies of scale…

Check out the details at Bloomberg

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This entry was posted on Wednesday, February 18th, 2009 and is filed under News.
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One Comment to “RIM Planning On Making Device Profit Margin Cuts Permanent – Keep The Good Deals Rolling”

  1. Posted by: DavidB
    February 18, 2009 at 7:46 am EST

    I suspected it was more a RIM move than a Verizon move. BUT, only on Storm. All the free Curve’s and Pearl’s I bet came out of already paid inventory.