I am not sure who is responsible for this current pipe dream but it is just doomed to failure. They are essentially going to be selling MicroSD cards with an album on it. They managed to convince MI Music, SONY BMG, Universal Music Group, and Warner Music Group that this backwards approach is a good idea. On top of that BestBuy and Walmart will be carrying these music cards. Have these guys never heard of music downloads?
So far the details are slim but there are a few upsides. The music will be encoded in 320kbps MP3 files on a 1GB MicroSD card and they will be DRM free. This just seems to be a way for SanDisk to get rid of some useless 1GB MicroSD cards due to the dropping prices of higher capacity cards. This card will also come with a small USB sleeve adapter to connect it to your computer.
You can check out the press release at this link if you really want but expect this to flop at launch.