Lets Get Ready To Rummmmble! This story has been floating around for a little while now, but we thought it would be worth it to mention to our loyal readers! It is common knowledge that the BlackBerry Bold is set to be released on AT&T in June. Err July, I mean August, how about September? Ok ok ok October 2nd it is. But the real story comes from what doesn’t make the AT&T and RIM press releases.
A while back AT&T adopted the policy that they, when it comes to new devices, “will not be accepting any non-3G phones on it’s network.” The head honchos at AT&T went to RIM and told them that they needed to design them a new 3G BlackBerry. RIM had no plans on doing this, but reluctantly agreed and thus the Bold was born. When news first broke that RIM was also working on a touch screen BlackBerry (Thunder/Storm) many people began to think that RIM was devoting more of its attention on the device that they wanted to make. Needless to say RIM built the Bold and it was hyped up so high that nothing short of the greatest device in the world would satisfy critics. Then came the problems.
AT&T refused to release the Bold with good reason. The OS is not perfect, and BlackBerry customers have grown to expect perfection. Granted the issues are small, but it also deserves to be pointed out that AT&T is the largest BlackBerry carrier in the world, and being an American myself, I would argue that Americans are much less forgiving about little software glitches. RIM sent AT&T numerous versions to test, each time having them slammed back in their face with new problems. Some carriers finally got sick of the hold ups and released the device anyway. Actually, it turns out that the company that asked for the Bold to be designed would be one of the last major carriers in the world to actually release it, irony…
The speculation is that RIM had been working on the Thunder/Storm for a while before the Bold was even suggested to them. RIM kept the touch screen beauty behind closed doors for fear that AT&T would decide to scrap the Bold and go with the Thunder. Obviously RIM did not want to flush countless hours of work down the toilet when they most likely didn’t want to have anything to do with a 3G GSM device in the first place.
The final bit of humor in this story is the pricing. It is assumed that AT&T will launch the BlackBerry at a price of around $400, a pricey penny! Now it comes out that Verizon will launch the Storm with a price of only $200 with a new contract and after mail in rebates. Is RIM sick of AT&T thinking they can bully their way around getting everything they want? I would say so.
The BoyGenius has also managed to get his hands on a pre-release AT&T press release for the Bold which looks interesting but does not provide anything new. It just confirms that the Bold is coming out soon which we already know. Fun reading 🙂