Josep let me know about this BeeTagg service that is free for commercial and noncommercial use. The idea of a BeeTagg is a small UPC like image that you take a picture of with your camera phone and it directs you to a specific mobile website. I have been watching this trend for awhile and have noticed that even though there are quite a few standards it has yet to take off.
BeeTagg Multicode is another attempt to create something useful out of these tags. The BeeTagg Multicode reader is available for the BlackBerry and turns the following gibberish into a website address:
This application at least accepts 3 different standards which is a nice twist. On the other hand I don’t see what this offers that you could not accomplish with www.tinyurl.com or something similar.
If you are interested you can check it out at generator.beetagg.com
I am still confused as to why a company would want to put one of these codes on their brochures instead of just a short URL…