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BeeTagg Multicode Reader For BlackBerry

Josep let me know about this BeeTagg service that is free for commercial and noncommercial use. The idea of a BeeTagg is a small UPC like image that you take a picture of with your camera phone and it directs you to a specific mobile website. I have been watching this trend for awhile and have noticed that even though there are quite a few standards it has yet to take off.

BeeTagg Multicode is another attempt to create something useful out of these tags. The BeeTagg Multicode reader is available for the BlackBerry and turns the following gibberish into a website address:


This application at least accepts 3 different standards which is a nice twist. On the other hand I don’t see what this offers that you could not accomplish with or something similar.

If you are interested you can check it out at

I am still confused as to why a company would want to put one of these codes on their brochures instead of just a short URL…

8 total comments on this postSubmit your comment!
  1. i guess the main reason why you would use this code/UPC is because you do not need to type in anything! it is much easier to scan and click then type in something like arrggghh just looks ugly!!!

  2. until it becomes ubiquitous, much it quickly is becoming in japan, most will probably fail to realize the efficiency of this system.

    how many times have you been out shopping and saw and ad you wanted more info on but either forgot the address after you left or misstyped it only to say “screw it, it’s not that important” and went without? to simply take a snapshot without punching in a minimum of 15 button presses to find the info you desire is efficiency at it’s finest.

    imagine if every product had a QR code you could scan and get more info? granted this is useless if you’re on a computer, but imagine being able to interact with actual product nearly as effortlessly as it is to click an HTML link in a browser?

    just the run-up to ubiquity could increase advertising by way of increased site hits by making it so easy to access a website simply because of curiosity in the system. i implore that someone create a test site, then link it with a QR code… label it with “shoot me with beetagg” and then place these labels all over town in a “guerilla advertising” campaign. assign an adsense account to the site and watch your account grow. the curiosity alone will generate thousands of hits… and once you apply useful content, you’ll start seeing thousands of repeat hits.

    ease of use is what turns people on to specific sites. a very prominent marketing professional who is a good friend of mine told me once that a successful web address will be less than 9 characters, end in “.com”, must stand out in a reader’s mind, and be relevant to its content. this is what increases the chance of it being hit otherwise it will be forgotten before the viewer can bookmark it. this critical “first step” to marketing your online presence is easily overcome with QR codes, even as available, relevant names get used or squatted on. imagine if every “” address were taken? would your site be as visited if it were a non-relevant name? or worse, “”? with a QR code, you can get a more abstract address, use a QR code in your advertising to make people aware of your service by visiting your site easily by removing the “first rule of web marketing”, and expose yourself to a larger audience with much more efficient advertising.

  3. ok, imagine this:
    think about parking meters. instead of dealing with a pay terminal, which are becoming sources of robbery in seattle that made the news lately, just think if there were a QR code on a sign in your space. just click a pic with your berry, and it takes you to a website for payment. what if that site were tied to your blackberry wallet?
    instead of jacking in quarters, using your debit/credit card, or dealing with a parking attendant (especially if you’re trying to leave and the guy in front of you wants to pay in quarters that he hasnt yet dug out of his ashtray), you can quickly and securely prepay for your spot by snapping a pic, using your blackberry wallet on the payment website, and bam… you’re done.
    think of how efficient public transit could be if you could do this as you pass a ticketing gate? ferries? toll roads? toll bridges? yeah, the transponder systems are faster, but what if you dont use that toll road frequently? this can be faster, more efficient, and safer by avoiding RFID payment, credit card skimmers, or paying with cash and waiting for change. the possibilities are endless and the advantages are clear.

  4. @ Oakie – Couldnt this be used in a negative perspective also? In reference to the guerilla marketing. I will look this up though, it looks really interesting.

  5. Agree with homer. It’s sorta like with Blackberry Wallet. Which will come first, the chicken or the egg???

  6. Yeah I know I am curious to see if such ideas will succeed. I think they most definitely will require at least one major handset manufacturer to build it into their devices for it to take off. For example, Nokia could make this a killer feature…

  7. @Randy R:

    yes, but when is guerilla marketing ever truly “negative”? i guess it’s negative for ad agencies who would prefer their cut of the creative pie, but generally, i see nothing wrong with viral advertising. instead of having corporate crap pushed in our faces, it’s corporate crap endorsed by your friends, so you know it’s good. 😉

    and i dont see the “chicken & egg” aspect of it. advertisers can use it for cheap with commercial license, and personal use is free. the market could be saturated and developers will develop apps to read these… which is how it’s taken off in Japan. at that point, it would then become a “feature” on your phone; which it would never be until advertisers start using it.

    again, imagine every shelf or product label having this code. you could get product info immediately beyond the scope of a box or 1″ x 3″ shelf label. it would make printed media relevant once again. magazines dont make money on subscriptions… but if their bread and butter had more effective advertising, we may not buy the magazines, but we’ll be snapping codes at your local newsstand to view relevant ads.

    and that’s just the media aspect. after living in japan and using the QR system, it’s truly revolutionary… you have thousands, even millions more people generating page hits. paying for parking and subways became a breeze with this combined with FeLiCa.

  8. As you mentioned there have been attempts to make this happen for quite a while. I think the first one I saw was back in 1999 and was a scanner for the PC. The makers hoped to do things like be able to scan a CD and have it go to a website with the video, tour and band info, etc, or recipes for food products. Sounded like a good idea, but they couldn’t get enough manufacturers behind it and ultimately went out of business, leaving consumers with useless scanners that they had paid for (they didn’t even scan like normal barcode scanners so people weren’t able to convert it for that use).

    It is nice that this just takes a pic and hence requires no additional hardware, but I think part of the problem previously was also manufacturers didn’t want to associated with outside companies since it takes away part of the control from them. Sony would be just as likely to make their own application that does the same thing as to partner with a third party company that also services GE, LG, or other competitors.

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