Ads In Mobile Games Get 10% Click Through Rate
June 5th, 2008 by Ronen Halevy
This is a trend I have not seen in BlackBerry games… yet. GigaOM is reporting that mobile games are getting about 10.1% click through rate which is astonishing. That means that 10% of the people who see the ad click on it!
Compared to the less than 1% average for web ads this is very high. The research has been done by a company called GreyStripe that offers ad supported games for every device other than BlackBerrys on GameJump.com.
So are ad supported games coming to the BlackBerry? I know quite a few people who would bear advertisements for a free game. Personally I am not looking forward to the idea.
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June 5th, 2008 10:58
A lot of the games and such you download from GetJar have ad’s in them, but with that being said, I’ve yet to find any games on getjar that are worth keeping more then 20 mins anyways.