I am proposing a response to RIM’s “Ask Somebody Why They Love Their BlackBerry” marketing campaign we told you about earlier. Our campaign will rightfully be titled “Ask Somebody Why They Hate Their BlackBerry.” RIM has never made an open push to ask users what they feel could be improved in their BlackBerry devices. This will actually be #1 on the list. RIM should listen to their consumer customers and not just their large corporate customers.
Below you will see the list I have been compiling with Josep of MiBlackBerry.com. Feel free to add your own in the comments.
- That RIM does not listen to their customers. They have no line of communication open to gauge what a customer cares about.
- That RIM announces OS upgrades and delays them for months if not years. Do you remember how long it took to get the 4.2 OS upgrade?
- That RIM does not tell consumers about planned or current outages. It takes days after the fact for us to even hear a peep from them.
- That RIM did not add the H.264 Codec to the BlackBerry video player. They could have easily capitalized on the H.264 Codec that the iPod uses.
- That we still have no useful voice recorder. We can’t record phone calls. Something I could do with Symbian phones ages ago.
- No flash support. Enough said.
- That RIM makes promises but takes months if not years to deliver.
- That the RIM API makes it 10 times harder to get good applications for BlackBerry devices.
- That most of RIM’s Instant Messenger clients are not available from all carriers
- That RIM’s MP3 player is equivalent to a 5 year old MP3 player. For example there is still no equalizer!
Okay so there are 10 on my list. What is on your list?