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Electronic Art To Create BlackBerry Experience Kiosks °ËÀº °æÇèÀ» Ű¿À½ºÅ© ÀüÀÚ ¾ÆÆ®¸¦ ¸¸µé

blackberry_robot UPDATED: KioskGuy thanks for pointing out the error of our ways ¾÷µ¥ÀÌÆ® : kioskguyÀÇ ¹æ¹ýÀ¸·ÎÀÌ ¿À·ù¸¦ ÁöÀû Áּż­ °¨»çÇÕ´Ï´Ù :) Electronic Art is actually a custom Kiosk vendor ÀüÀÚ ¿¹¼úÀº ½ÇÁúÀûÀ¸·Î »ç¿ëÀÚ Á¤ÀÇ Å°¿À½ºÅ© °ø±Þ ¾÷ü . ÇÕ´Ï´Ù.

Just thought you guys would be interested. ³ÊÈñ°¡ °ü½É ±×³É »ý°¢ÇÕ´Ï´Ù. Electronic Art, a kiosk vendor the creators of all those EA Games, has just announced that they will be working with AT&T and Rogers to create kiosks for their retail stores ÀüÀÚ ¿¹¼ú, Ű¿À½ºÅ© °ø±Þ ¾÷ü eaÀÇ °ÔÀÓ Á¦ÀÛÀÚÀÇ ¸ðµç À̵éÀº ´ÜÁö ±×µéÀº ÀÏÇÏ´Â´Ù°í ¹àÇû´Ù & t°ú Ű¿À½ºÅ©ÀÇ ¼Ò¸Å »óÁ¡À» ¸¸µå´Â ·ÎÀú½º . ÇÕ´Ï´Ù. The new kiosks are planned to show customers how BlackBerrys can enrich their lives. »õ·Î¿î ±â±â¸¦ °í°´µéÀÌ °èȹµÇ¾îÀÖ½À´Ï´Ù ±×µéÀÇ »îÀ» dz¿ä·Ó°ÔÇÏ´Â ¹æ¹ý blackberrys ¼öÀÖ½À´Ï´Ù.

From the ¿¡¼­ press release º¸µµ ÀÚ·á :

The retail kiosks are part of a pilot program being conducted at both AT&T wireless stores in the United States and Rogers wireless stores in Canada. ¼Ò¸Å ¸ÅÁ¡ÀÇ ÇÑ ºÎºÐ¿¡¼­ ÆÄÀÏ·µ ÇÁ·Î±×·¥ÀÌ ½Ç½Ã & t ¹«¼± »óÁ¡¿¡¼­ µÑ ´Ù ¹Ì±¹°ú ij³ª´ÙÀÇ ·ÎÀú½º ¹«¼± Åë½Å Á¡Æ÷ÇÕ´Ï´Ù. Each kiosk will feature interactive storytelling about how individual users incorporate BlackBerry products into their lives. °¢°¢ÀÇ °³º° »ç¿ëÀÚ Å°¿À½ºÅ©´Â ±â´ÉÀ» ÅëÇÕÇÒ ¹æ¹ý¿¡ ´ëÇØ À̾߱⸦ ´ëÈ­½Ä Á¦Ç°À» ±×µéÀÇ »îÀ» °ËÀºÇÕ´Ï´Ù. The kiosks are scheduled to appear at stores in the United States in early 2008. the Ű¿À½ºÅ©´Â »óÁ¡¿¡¼­ ¿¹Á¤¿¡ ³ªÅ¸³ª 2008 ³â ÃÊ, ¹Ì±¹ÇÕ´Ï´Ù.

This experiential marketing approach will allow consumers to interact with the kiosk while they learn about the BlackBerry product suite. ÀÌ Ã¼Çè ¸¶ÄÉÆÃ Á¢±Ù¹ýÀÌ ¸ÅÁ¡°ú »óÈ£ ÀÛ¿ëÇÏ´Â ¼ÒºñÀÚ¸¦ Çã¿ëÇÏ´Â µ¿¾ÈÀº °ËÀº Á¦Ç°¿¡ ´ëÇÑ ÀÚ¼¼ÇÑ ³»¿ë ½ºÀ§Æ® ·ëÇÕ´Ï´Ù. Through video testimonials, consumers can see how various BlackBerry features have enhanced the personal and businesses lives of other consumers. ºñµð¿À¸¦ ÅëÇØ ¼º°ø »ç·Ê, ¼ÒºñÀÚ´Â ¾ó¸¶³ª ´Ù¾çÇÑ °ËÀº ±â´ÉÀÌ Çâ»óµÈ »îÀÇ °³ÀÎ ¹× ±â¾÷ÀÇ ´Ù¸¥ ¼ÒºñÀÚ¸¦ÇÕ´Ï´Ù.

This kind of reminds me of the kiosks BlackBerry runs at all their launch events. ÀÌ·± Á¾·ùÀÇ ±â±â°¡ »ý°¢³ª´Â ±× ¹ß»çÀÇ ¸ðµç Çà»ç¿¡ °ËÀº¸¦ ½ÇÇàÇÕ´Ï´Ù. The last launch event I attended had a touch screen application that allowed you to see what the new device can do for you. ¸¶Áö¸·À¸·Î À̺¥Æ® ¥°¿¡ Âü¼®Àº ÅÍÄ¡ ½ºÅ©¸° ÀÀ¿ë ÇÁ·Î±×·¥À» ½ÃÀÛÇÒ ¼öÀÖ´Â »õ ÀåÄ¡¸¦ º¼ ¼ö ÇØ ÁÙ ¼öÀÖ´Â ´ëüÇÕ´Ï´Ù. This could be an interesting tipping point for BlackBerry. ÆÁ ÁöÁ¡¿¡ ´ëÇÑ Èï¹Ì·Î¿î °ËÀº Å« ¹®Á¦°¡ µÉ ¼öµµÀÖ½À´Ï´Ù. Most AT&T stores that I have walked into always have the BlackBerry devices in the back of the store along with the rest of the smartphones. ´ëºÎºÐÀÇ µé¾î¿ÔÀ» & t Á¡Æ÷°¡ ³ª´Â °ËÀº ÀåÄ¡¿¡¼­ Ç×»ó µÞ¸éÀÇ ÀúÀå¼Ò ½º¸¶Æ®ÆùÀÇ ³ª¸ÓÁö ºÎºÐ°ú ÇÔ²²ÇÕ´Ï´Ù. I never understood why but maybe these kiosks will bring more attention to BlackBerry devices at these stores. ³­ Àý´ë ÀÌÇØÇÏÁö¸¸ ¾Æ¸¶µµ ÀÌµé ¸ÅÁ¡Àº ¿Ö ´õ ¸¹ÀºÁÖÀǸ¦ °ËÀº ÀåÄ¡¸¦ µ¥¸®°í À̵é Á¡Æ÷ÇÕ´Ï´Ù.

This entry was posted on Friday, December 14th, 2007 and is filed under ÀÌ Ç׸ñÀÌ °ÔÀç 2007³â 12¿ù 14ÀÏ (±Ý)ÀÌ¸ç ¹Ø¿¡ AT&T / Cingular & Åæ / ½Ì±Ö·¯ , , News ´º½º , , RIM ¸² . ÇÕ´Ï´Ù.

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