To be honest GPS for Cellphones/Mobile devices is still a maturing market. They still are looking up to their larger dedicated siblings. Mark Collins, vice president of consumer data services for AT&T was quoted by Jon Fortt of Fortune saying that AT&T has rolled out some new unspecified network upgrades to launch location based services. Its is interesting to note that the main example Collins chooses is a GPS BlackBerry. He even claims that these new GPS applications will make dedicated GPS device obsolete. Click on the hear the full interview at CNN Money:
Collins sat down with Fortune at the Cellular Telecommunications Industry Association show in San Francisco. He says that AT&T is finishing up network upgrades that will allow the company to launch location-based services in the first quarter of 2008. Collins says he expects his major U.S. competitors, including Verizon Wireless (VZ), Sprint (S) and T-Mobile (DT), to amp up their mapping-related offerings as well.
â€œWe do think that this is a very big idea,â€ Collins says, â€œthe idea of having my own personal points of interest, and having the ability to navigate whether Iâ€™m in a new city or in my own town.â€